Scared Of PR? You Need To Read This…

PR is still a big unknown – and sometimes a big mystery – for many businesses. And with so many unanswered questions, sometimes it’s easier to do nothing for a while than it is to move forward.

Sound familiar? 🙂

In this post, we answer all the questions you may be too scared (or embarrassed!) to ask about PR. You’ll find this useful if you’re a brand new business or if you’re looking to move your existing strategy to the next stage.

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Good Morning June!

As we sat in our offices in early January, planning, dreaming… Summer seemed so far away.

And now here we are, at the gateway to June.

We’re at the half way point of the year and no matter what’s come & gone before you in your business, a watermelon bicycle and a quote from the late great Walt Disney should put a spring in your step this morning:

“It’s quite fun to do the impossible.” ~ Walt Disney

To your success! The team at In The Bag PR xox

Is It Suddenly Too Late For Summer PR?

Remember way back in January when you set all your exciting PR goals for the year? Well, it’s coming up to the end of May(!) and if you haven’t found time to tick everything off your list…or even get started…then there are still things you can do to gain the all-important summer coverage.

Is It Too Late For Summer PR?

Yes, and no. If you had a lot of big glossies on your target list and wanted to get your products featured in the ‘Must Have’ and ‘Editor’s Picks’ sections for summer, then it most likely is too late to begin now, as these features are typically planned months in advance.

But, if you’re able to be proactive and flexible in your approach, you might just land some fantastic, timely coverage in smaller publications, or online via Social PR or top bloggers in your industry.

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Welcome May!

Welcome May! We’re nearly half way through the year, the sun is shining and there’s lots in store this month both here in the office, and out and about as well.

Today we share a fantastic inspirational business quote from Jonah Sachs, “Your brand is a story unfolding across all your customer touch points.”

Whatever unfolds for you this month…be sure to enjoy!

3 Ways To Use Social PR To Get More Attention For Your Brand

Prior to the rise of sites like Facebook, Twitter and Instagram, Advertising, Marketing, and PR were three very distinct business disciplines. Fast forward to 2017 with the explosion of social media, and they’ve merged to be the unstoppable force we know today!


In a nutshell, Social PR is all about leveraging the power and reach of Social Media to connect with new audiences and get more people talking about you, more often.

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Hello April!

Hello April! The sun is shining and 2017 is well underway. We’re loving our quote from Seth Godin this month, “People do not buy goods and services. They buy relations, stories and magic.”

Keep your eye on our blog for magic-making PR tips and tricks as we move through Spring towards the Summer season.

2017 Social Media Competition Guide

There are many reasons to run competitions on social media. They are fun, relatively inexpensive to produce, they engage our fan base and are ‘share-worthy’ posts that can expand your fan & follower base.

To get the most out of your Social Media Competitions, we’ve prepared the following Guide with important considerations, top tips and rules for success. Continue Reading