In the Bag PR is an award winning, independent, Dorset-based public relations agency. We specialise in working with businesses in the food, luxury and lifestyle markets. The team at In The Bag PR delivers excellent results and consistently places clients in front of new audiences spanning print, online, social and broadcast media.

We understand that our clients have a reputation to uphold and they choose us to champion their relevance and credibility in local, national and international markets. With extensive contacts across media sectors, we are able to position your brand as an expert in its field. As such, each project is approached with the highest attention to detail to ensure the highest possible rate of success.

In The Bag PR works to communicate your brand values and key messages in a clear and engaging format, therefore reaching new customers and strengthening your market positioning. We can be as creative and imaginative, or as formal and technical as the brief needs.


Our team has a wealth of PR experience working with online, offline, B2B and B2C businesses. We are privileged to work with some amazing clients and apply our experience and knowledge to brands large and small.

Sophie Kermani MICPR 

Sophie is a highly accomplished communications professional with experience spanning television, cinema, marketing and events. Originally from Dorset, Sophie had a well-established career in London as a producer for award winning commercial production company, Banana Split. Here she specialised in corporate films, commercials, programmes for broadcast and DVD and other visual communications.

Sophie specialises in creative product PR campaigns which increase brand awareness. These include product launches, competitions, large-scale and intimate events, networking and conferences.

Pippa Gibb MICPR 

Pippa began her PR career in America with an internship for NATO at its Allied Command Transformation Head Quarters. Also originally from Dorset, she returned to the UK to continue her career in London at the multi award winning financial services agency Lansons Communications.  Here, her client portfolio included J.P. Morgan, Association of Luxembourg Fund Industry, UN Principles of Responsible Investment, NOW: Pensions, Scottish Widows, Threadneedle and Vanguard.

Pippa has extensive industry contacts and specialises in brand positioning and strategic communications, with a particular focus on media relations.



Published in Vogue, The Independent, Metro, Cosmopolitan and the Sunday Times ‘Style’ Magazine to name a few. Lara is a seasoned professional when it comes to producing high quality, print worthy photographs. Lara’s style and personality shows throughout her portfolio, which was built on strong foundations learning the trade alongside iconic photojournalist Steve McCurry.


Natasha hails from a first class retail background, previously working as a Senior Buyer for international fashion retailer, New Look and most recently, Founding Director of the hugely successful online gift and homeware boutique Mollie & Fred. With an expert eye for trends and an intricate working knowledge of marketing in the retail industry. Natasha brings a wealth of commercial expertise to In the Bag PR.

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