Case Studies
Case study: Peugeot Saveurs
Peugeot Saveurs: putting a French icon on UK tables
Peugeot Saveurs | Product PR, gifting, events | 2022 to present
Peugeot has made mills since the 19th century. Its salt and pepper mills sit in home kitchens and on chefs' tables across the globe. In the UK, the brand wanted more coverage for its ranges and new launches, and a bigger share of the gifting pages.
• Owned the gift guides. Long-lead Christmas pitching from early summer, with samples placed with food, home and gift editors.
• Led on specific products. Pitches built around named ranges, such as the Northern Lights collection, Boreal mills, Paris u'Select mills and Appolia ceramics in Saffron and Celestial Blue, rather than the brand in general.
• Created events with partners. [Confirm details: Divertimenti event, Le Cordon Bleu event]
• Supplied imagery and samples fast so editors could say yes on deadline.
• 160.5 million reach and £2.64 million advertising value equivalent (AVE) in 12 months (October 2025 to September 2026)
• Coverage in The Times, The Sunday Telegraph, The Independent, Which?, Ideal Home, Country Life, Woman & Home, HELLO!, Sainsbury's Magazine and Food & Wine
• Best-buy round-ups in The Independent and Which? (salt and pepper mills) and The Telegraph (coffee grinders)
"The team's media connections and understanding of our products have put our ranges in leading national titles. We've seen a significant increase in brand awareness and engagement since partnering with In The Bag PR." Chris Gee, Managing Director, Peugeot Saveurs UK
Case study: Catch at the Old Fish Market
Catch at the Old Fish Market: a quayside story told nationally
Catch at the Old Fish Market, Weymouth | Restaurant PR | 2021 to present
Catch serves fish and shellfish landed metres from the door. Downstairs is Weyfish, the fishmonger at the heart of Weymouth's fishing community, supplied by local day boats including its own, Weyfish One and Tarka. Catch needed national food critics to see it as a destination, not a seaside café.
• Led with provenance. Boat to fishmonger to plate, across one quayside. A story with a beginning and an end that critics could see for themselves.
• Brought critics and food writers to Weymouth for review visits, including Giles Coren for The Times.
• Took the sustainability angle further into podcasts and trade press, beyond restaurant reviews.
• Giles Coren review in The Times (March 2024): "I think I just went to the best restaurant in the world"
• Around 1,400 pieces of coverage since May 2021, including the FT Magazine, ELLE, BBC Food, The Telegraph, Sainsbury's Magazine and The Caterer, plus TV on Channel 5 and ITV Meridian
• Michelin Guide listing (2021), Square Meal Top 100 UK Restaurants and a 3-star Food Made Good rating (both 2026). The Top 100 coverage alone brought £593,000 AVE in February 2026
"The pinnacle of their work was securing Giles Coren's review in The Times, where he said he had just been to 'the best restaurant in the world'. It transformed our business and established us as a dining destination." Sean Cooper, Owner, The Old Fish Market
Case study: We Are Weymouth
We Are Weymouth: putting a seaside town in the national press
We Are Weymouth (Weymouth BID) | Destination PR, press trips, events | 2021 to present
We Are Weymouth is the town's Business Improvement District, funded by local businesses. It needed more visitors, longer stays and footfall outside the summer season, backed by a steady run of positive national stories about the town.
• Turned the events calendar into a year of stories. Dino Week in February, The King's Dip in June, Dusk Til Dark in September, then Pirate Fest, Halloween and Christmas. Each one gets a launch release, media alerts and press photographers on the day.
• Brought national journalists to stay. Our Dorset On Your Doorstep campaign matches travel and lifestyle writers with local guest houses, attractions and restaurants. We plan every itinerary and manage the hosts.
• Got the town on TV and radio. Footage, photography and spokespeople pitched to BBC and ITV regional news, BBC Radio Solent and Greatest Hits Radio.
• Made the BID the voice of the town. Comment from the BID on openings, closures, the Budget and tourism, plus a fast response when a Sunday Times columnist criticised Weymouth in December 2025.
• 296 pieces of coverage, 253 million reach and £3.72 million advertising value equivalent (AVE) in 12 months (October 2025 to September 2026)
• National coverage in The Sun, the Daily Mail, The Guardian, The Times, the i, Metro, the Daily Express, the Mirror, Woman's Own and Woman's Weekly
• Broadcast on BBC South Today, BBC Spotlight, ITV Meridian and ITV Westcountry, plus BBC News online for the Elf World Record attempt (November 2025) and Dusk Til Dark (September 2026)
• One press stay with The Sun in September 2026 produced print and online features worth £115,000 AVE
• [Confirm: Gold and Bronze at the Dorset Tourism Awards 2025, and the categories]
"In The Bag PR secured 450 print features about Weymouth last year, with a reach of 43 million. National journalists now visit the town regularly." Dawn Rondeau, Chief Operations Officer, We Are Weymouth
Case study: Champagne Pommery
Champagne Pommery: ten years as the UK team
Vranken Pommery Monopole | UK PR and partnerships | 2015 to 2025
Pommery created Brut Champagne in 1874 and is one of the best-known Champagne houses in the world. Vranken Pommery Monopole wanted more UK visibility for Pommery and its sister brands, Louis Pommery, Heidsieck & Co Monopole and Château La Gordonne, in the press and in the right venues.
For ten years we worked as Pommery's UK team, not an outside supplier.
• Told the house's story. Madame Pommery, the invention of Brut, and the house's place in Champagne history gave us features that kept coming back to the brand.
• Launched Louis Pommery. We introduced the house's first English sparkling wine to UK press and trade.
• Put Pommery in the right rooms. We worked with venues including Sketch, The Saatchi Gallery, Homehouse, Wild by Tart, The Marylebone Hotel and The Waldorf.
• Took journalists to the source. Press trips to Champagne and Paris for national food, drink and lifestyle writers. [Confirm: the Forbes and Bake Off finalist trip]
• Ran events and sponsorships. From London launches to regional food festivals and harbour events.
• Over 4,000 pieces of coverage logged since December 2016, including the Financial Times, The Week, Decanter, The Drinks Business, Forbes, the Daily Mail, HELLO! and Good Housekeeping
• Venues: [number] partnerships across London and Paris
• Campaigns from the Chelsea Flower Show to the Salon Privé at Blenheim Palace
• A ten-year relationship that still brings journalist enquiries today
"We were struck by In The Bag's professionalism and personable 'can do' attitude. I am amazed at the amount of coverage they achieve for us. I would wholeheartedly recommend their services." Sara Hicks, UK Director, Vranken Pommery UK Ltd
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