Are Influencers Influential?
Partnerships with influencers are becoming more beneficial and strategic. In 2023 influencer marketing is still very lucrative, and it’s said to be the most desirable occupation for GenZ. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020 and by 2021 it hit $13.8 billion! (Influencer Marketing Hub). These are huge numbers […]
Social Consciousness is here to stay.
Across the board it’s clear that consumers are making decisions based on factors such as the environment, diversity, and their social conscience. This goes for big brands and small businesses – strong and meaningful corporate social responsibility initiatives are now non-negotiable, in fact 77% of consumers are more likely to use companies that are committed […]
Podcasts, newsletters, forums – this is the future for brands.
Platforms and content mediums, including podcasts and newsletters will become even more important as brands try to diversify their reach. The world of PR is vast – gone are the days of lunches with editors and pitching in clients! We use a number of platforms, techniques and opportunities to build relationships with journalists and the […]
We expect to see a return to face-to-face interviews after years of Zooms!
Video meetings have been the norm for many over the past few years, and the progress made with time management and efficiency has come leaps and bounds with the flexibility that video meetings offer. However, nearly 100% of people say face-to-face communication is essential for long-term business relationships. The key to this lies within body […]
Working remotely is here to stay – this affects how people work in terms of their schedules and therefore the traditional days of ‘selling in’ are in the past.
Working remotely is here to stay – this affects how people work in terms of their schedules and therefore the traditional days of ‘selling in’ are in the past This trend doesn’t need much explanation, but is important to factor in. Traditional rules regarding working hours/office hours have shifted over the last couple of years. […]
Diversity and inclusion matter in all aspects of PR and campaigns
Diversity and Inclusion statistics from 2022 are a sharp reminder that we still have a long way to go. Just a few examples include: There is still a huge way to go in terms of diversity and inclusion, this isn’t just a project, it is a cultural change. Within the workplace, most diversity and inclusion […]
PR Trends for 2023 – Welcome
Once a month we’ll share PR trends for 2023, giving you some insider knowledge on the who’s, the what’s, and the why’s of PR and marketing. If you’d like more information – get in touch. January – A whopping 94% of PR professionals said that individual, 1:1 emails are the most effective way to pitch […]
Tis the season to be jolly
Here at In The Bag PR we’ve been talking about Christmas since July, suffice to say – we’re ready for the mulled wine now! Now is a great time to review your year in marketing, what worked well, what resonated with your target audience, what sold the best? Look through your coverage and engagement, the […]
And just like that… We’ve got an extra hour in bed (unless you’re a parent! )
Time to put that extra hour to good use and begin your 2023 planning – if you haven’t started already. “It’s time to plan for 2023 – get a head start and begin your PR planning now” It’s now or never for 2023 planning, the long leads are already onto spring 2023. What are you […]
SWEATER WEATHER
Guys, it’s sweater weather! Hocus Pocus, Pumpkins, jumpers, hot chocolates and fallen leaves – the spooky season is officially upon us. With all these iconic autumn trends flying around now is the time to look at the news agenda and see what you can tie into. Pumpkin recipes? Check! Ways to keep warm this winter? […]
