Diversity and inclusion matter in all aspects of PR and campaigns
Diversity and Inclusion statistics from 2022 are a sharp reminder that we still have a long way to go. Just a few examples include:
- Only 19.7% employees on company or organisational boards are women
- In the UK, the employment rate for ethnic minorities is only 62.8%
- Over half of LGBTQ+ employees are not open to their current supervisor about being LGBTQ+
- 89% of employees would like their organisation to include individuals with intellectual disabilities in their diversity and inclusion
There is still a huge way to go in terms of diversity and inclusion, this isn’t just a project, it is a cultural change. Within the workplace, most diversity and inclusion programs fail to deliver effectively.
Millennials and Gen Z audiences especially, have demanded diversity and inclusion policies that are real, not for show. They have called out brands that are merely parading these diversity policies as a PR stunt.
Real change is required, not just for the cameras. It is important that companies focus on authentic campaigns, policies and education. These are the things that will make a big impact for brands, and for the world.