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The way social media is being used is constantly evolving – even in 2023. is the 9th most visited website globally.  Twitter’s user count is expected to grow upwards of 335 million in 2023. 54% of Twitter’s audience are more likely to purchase new products ( Despite Elon’s best efforts! Twitter can also be […]

Working remotely is here to stay – this affects how people work in terms of their schedules and therefore the traditional days of ‘selling in’ are in the past This trend doesn’t need much explanation, but is important to factor in. Traditional rules regarding working hours/office hours have shifted over the last couple of years.  […]

Once a month we’ll share PR trends for 2023, giving you some insider knowledge on the who’s, the what’s, and the why’s of PR and marketing. If you’d like more information – get in touch. January – A whopping 94% of PR professionals said that individual, 1:1 emails are the most effective way to pitch […]

Here at In The Bag PR we’ve been talking about Christmas since July, suffice to say – we’re ready for the mulled wine now! Now is a great time to review your year in marketing, what worked well, what resonated with your target audience, what sold the best? Look through your coverage and engagement, the […]

It’s nearly Christmasssssss! So why are we talking about Spring/Summer 2023 in December?? Because that’s where the minds of long lead journalists are right now. Everyone is busy planning what the next big thing for 2023 will be, so if you’re in the know – it’s time to start pitching out your ideas. Don’t forget […]

Guys, it’s sweater weather!  Hocus Pocus, Pumpkins, jumpers, hot chocolates and fallen leaves – the spooky season is officially upon us.   With all these iconic autumn trends flying around now is the time to look at the news agenda and see what you can tie into.  Pumpkin recipes?  Check!  Ways to keep warm this winter?  […]

Halloween is one of those key dates that is inescapable! Growing in popularity over the years here in the UK, more and more businesses are embracing the Hocus Pocus (what. a. movie.) and using this key date to their benefit. In turn, we’re seeing more engagement and of course, more publications reporting on the ‘holiday’. […]

“Focus on engagement, with social media, and online customer service, customers want to know they are heard” September for us is a return to routine with kids back to school, journalists back at desks and the team feeling refreshed and ready for that all important Q4.  This time of year feels pretty similar to January […]

September is just around the corner… If, like us, you’ve survived the summer holidays with children rest assured we’re on the home straight! Now is the time to plan your September content, the changing of the seasons and the run up to Christmas is a key time of year to revamp your marketing, tying into […]

We’re all going on a summer holiday “Plan ahead – PR is about timing and getting journalists what they need, when they need it” August is the best time to plan your PR and marketing for autumn/winter.  Across the board August is the month when journalists, producers, planners and everyone in between head off on […]

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