Consistency Culture
It’s not about trying 12,000 things a couple of times. It’s about doing a couple of things 12,000 times over. Consistently isn’t the sexiest business tool out there, but it’s one of the most valuable. Once you’ve got it, keep it.
Build a brand!
. You became an entrepreneur to be different. To write your own rules. . It’s easy – very easy – to let your story slide over the years, and focus too much time on your ‘how’ instead of your ‘why’. . Your WHY is the foundation of your brand. . And when you have a […]
It starts with your story
The beautiful thing about PR – especially when it comes to product PR – is that the media isn’t seeking perfection. . Newness. Novelty. Trend-setting. Sexy… sure. . But perfection? It’s on the list, but no where near the top. . Your takeaway: start where you are. Start with your story. . You’ve got this. […]
Don’t get too comfortable
. Truthfully, getting too comfortable is one of the main killers of business growth. . Get out there, push yourself and your team. Excite your investors. Excite your customers. . But most of all? Excite yourself. . That’s why we all went into business in the first place, right?
Start Today
. PR is a long-term investment in your relationship with the media, and is an absolute must to remain competitive in the modern world we live in. . And it can be a slow-burn, especially depending on your budget and the stage of business you’re currently at. . But one thing’s for sure: if you […]
