What Makes A Product Brand Go Viral?

Cast your mind back a few years and a ‘viral sensation’ would have you booking an appointment with your doctor as fast as you can sa— never mind: you get the picture 😉

But these days not only is the term widely understood, it’s widely coveted and product brands would give their last roll of packing tape for their range to go viral.

From Kate Middleton to the Kardashians and every opportunity in between, landing widespread PR coverage can change the turnover and the trajectory of your business.

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Where Do You Want Your Product Brand To Be In Five Years?

“Where do you see yourself in 5 years?” is surely one of the most dreaded interview questions for employees, sending sweat and shivers down the spine in equal measure.
But for entrepreneurs? Totally different story: the question stimulates hopes, dreams, opportunities and goals.
If you want your product business to scale the dizzying heights of global fame, or if you want your brand to generate enough income for you to retire early to a beach in Thailand (mmm, yes please!) then this post is for you.
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Hello Editors! Product PR Gifting Guide For Brands

There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, quality and price of the ring inside.
The mere sight of that little velvet box can instantly change the emotional – and even the physical – state of the recipient: building curiosity, heart rate, expectation and desire.
With PR gifting, details create the bigger picture. And the way you present your samples and gifts to editors is the promise of things to come.
So do your products belong in paper bag, or velvet box?
Get started with our Product PR Gifting Guide…

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How To Recover From A Lacklustre PR Launch

You’ve developed your new range… you’ve planned and executed your marketing & PR strategy… you’ve set up for success… you’ve even meditated on your results…
And: crickets.
If you’ve ever had a less than ideal PR launch and you’re feeling deflated and wondering what to do next in your PR strategy, then this post is for you.

Spoiler alert: all is not lost 🙂 Continue Reading


Scared Of PR? You Need To Read This…

PR is still a big unknown – and sometimes a big mystery – for many businesses. And with so many unanswered questions, sometimes it’s easier to do nothing for a while than it is to move forward.

Sound familiar? 🙂

In this post, we answer all the questions you may be too scared (or embarrassed!) to ask about PR. You’ll find this useful if you’re a brand new business or if you’re looking to move your existing strategy to the next stage.

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2017 Social Media Competition Guide

There are many reasons to run competitions on social media. They are fun, relatively inexpensive to produce, they engage our fan base and are ‘share-worthy’ posts that can expand your fan & follower base.

To get the most out of your Social Media Competitions, we’ve prepared the following Guide with important considerations, top tips and rules for success. Continue Reading


TV Killed the Radio Star

We’ve been busy working with top chef, and owner of The Dining Room Weymouth, Taher Jibet.  Our brief from Taher and The Dining Room was to build his personal profile as a chef as well as shout about all the fabulous things happening at the restaurant.  Over time we have secured online and print PR opportunities for Taher where he has been positioned as an expert in his field, his recipes have been printed, his advice offered and his picture placed in target publications. Continue Reading