But these days not only is the term widely understood, it’s widely coveted and product brands would give their last roll of packing tape for their range to go viral.
From Kate Middleton to the Kardashians and every opportunity in between, landing widespread PR coverage can change the turnover and the trajectory of your business.
Spoiler alert: all is not lost 🙂 Continue Reading
PR is still a big unknown – and sometimes a big mystery – for many businesses. And with so many unanswered questions, sometimes it’s easier to do nothing for a while than it is to move forward.
Sound familiar? 🙂
In this post, we answer all the questions you may be too scared (or embarrassed!) to ask about PR. You’ll find this useful if you’re a brand new business or if you’re looking to move your existing strategy to the next stage.
Why do some brands get all the coverage when there’s nothing overly ‘special’ about them… especially in comparison to you?!
What’s their secret?
This week on the blog, we’re looking at why your competitors may be getting more coverage than you… and what you can do about it!
There are many reasons to run competitions on social media. They are fun, relatively inexpensive to produce, they engage our fan base and are ‘share-worthy’ posts that can expand your fan & follower base.
To get the most out of your Social Media Competitions, we’ve prepared the following Guide with important considerations, top tips and rules for success. Continue Reading
It’s healthy to know your brand positioning within your market, and a Competitor Analysis is a useful way to identify opportunities and threats.
So, what exactly is a competitor analysis: how do you go about starting… and how can you use it to your advantage? Continue Reading
A small, independent Dorset business – or a business anywhere, for that matter – can go from courting the local audience to widespread, national coverage in 3 simple steps:
We’ve been busy working with top chef, and owner of The Dining Room Weymouth, Taher Jibet. Our brief from Taher and The Dining Room was to build his personal profile as a chef as well as shout about all the fabulous things happening at the restaurant. Over time we have secured online and print PR opportunities for Taher where he has been positioned as an expert in his field, his recipes have been printed, his advice offered and his picture placed in target publications. Continue Reading