This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products.
The Content Marketing Institute tells us that 70% of all consumers prefer getting to know a company via articles rather than ads – and from personal experience we know this to be true. We draw inspiration from magazines, online articles, Instagram feeds, Instagram stories, books, and so much more from the world around us. Advertising in this respect doesn’t seem authentic, we don’t want to be shown a particular view, we want to discover the whole picture.
We work with our clients to show off their inspiring products and collections, putting them in front of journalists and audiences that will take one look and fit them into their trend boards, mood boards, hot lists and style sections.
We’ve been busy working with top chef, and owner of The Dining Room Weymouth, Taher Jibet. Our brief from Taher and The Dining Room was to build his personal profile as a chef as well as shout about all the fabulous things happening at the restaurant. Over time we have secured online and print PR opportunities for Taher where he has been positioned as an expert in his field, his recipes have been printed, his advice offered and his picture placed in target publications. Continue Reading
We had some great coverage for the Pommery Dorset Seafood Festival’s ‘Great British Whelk Revival’ in The Independent. A great team effort helped to get this story in the center pages and a double page spread! Continue Reading
We are absolutely delighted to share something we have been working on over the past few months with Dorset Magazine and Lara Jane Thorpe, to celebrate the upcoming Pommery Dorset Seafood Festival.
For the men and women whose boats operate out of Weymouth harbour, fishing is more than just a job – it’s a lifelong passion. And thanks to The Dining Room Weymouth, Dorset Shellfish & Emma Carter we were able to meet with some of these local legends and bring their stories to life as they prepare for this year’s event on 12th & 13th July. Continue Reading
Where there’s a Whelk, there’s a way.
And that ‘way’ is Weymouth Harbour, where we’ve spent a glorious few days photographing the local fishermen for The Great British Whelk Revival, sponsored by Tabasco®
Did you know that in 2013 a staggering 722 tons of whelks were landed in Weymouth Harbour, making it the 3rd biggest whelk port in England and Wales with a value of £545K? And that most of these little fellas are shipped straight outside the country? Well, we were shocked, too, which is why the 2014 Whelk Revival campaign is so important to the region. Continue Reading