PR Is Not…

There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”

In today’s post, we’re exploring what PR is not.

And straight off the bat, dear readers, PR is *not* advertising.

PR is defined as ‘earned media’, which is arguably the most trusted and credible form of content for a brand. In other words, earned media is ‘king’.

You can pay for all the advertising your budget will allow, but when it comes to influencing buyer behaviour, a well-placed article in a magazine, newspaper or popular blog is where the high conversions really happen.

PR Builds Trust… And Trust SELLS

We can all learn a lot from 1999’s cult-classic teen film, American Pie. Yes, that’s right: things even more business-relevant than late 90s fashion, not playing with your food and always, always locking the door when you’re… ah-hem… you know what we mean.

Mid-way through the film there’s a scene in which mochaccino-drinking sophisticate, Paul Finch asks his pal, Kevin to agree with anything he hears about him. Puzzled, Kevin agrees. Quickly, Kevin’s promise is tested when a fellow high school student – delightfully credited by IMDb as ‘Random Cute Girl‘! – runs over seeking confirmation on whether his friend Finch is… equipped. (You know; ‘trouser-wise‘.)

Bewildered and yet remembering his earlier promise, Kevin confirms the rumour and the girl returns to her waiting friends in a flutter of giggling teenage excitement.

When You Need A Specialist PR Agency… And When You Don’t

Let’s just say I’m considering taking part in next year’s Tour de France. Now at the time of writing this, I’ve got nine months to get ready. Only slight glitch is that I haven’t ridden a bike since I was 12. And even then, it was a candy pink townie with rainbow streamers on the handlebars. Great times.

So, I have a goal, I have a deadline and I have to be very strict with my training to make sure I’m where I want to be, when I need to be there.

It’s time to decide: do I train at the regular gym down the road, or do I go to the specialist cyclist training centre that’s a little bit further away, a little bit unfamiliar to me, but that specialises in exactly the sort of outcomes I’m aiming too achieve?

4 Types Of PR That Take Months (Or Years!) To Achieve

A young Jamie Oliver was working as a sous chef chef at River Café while the BBC were filming a feature. At the time, the director was looking for the next ‘big thing’ in the TV chef world – Oliver made an unscripted appearance, lit up the cameras… and voilà – he got his first big break!

Fast forward to today, Oliver has sold over 37 MILLION books in 36 different languages. His app has over 12M downloads, he has 37 television titles broadcast globally, 10M unique monthly visitors to his website, the #4 Food Channel on YouTube and the fastest growing drinks channel in the world.

And he’s worth a cool £240 million.

What Makes A Product Brand Go Viral?

Cast your mind back a few years and a ‘viral sensation’ would have you booking an appointment with your doctor as fast as you can sa— never mind: you get the picture 😉

But these days not only is the term widely understood, it’s widely coveted and product brands would give their last roll of packing tape for their range to go viral.

From Kate Middleton to the Kardashians and every opportunity in between, landing widespread PR coverage can change the turnover and the trajectory of your business.

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Where Do You Want Your Product Brand To Be In Five Years?

“Where do you see yourself in 5 years?” is surely one of the most dreaded interview questions for employees, sending sweat and shivers down the spine in equal measure.
But for entrepreneurs? Totally different story: the question stimulates hopes, dreams, opportunities and goals.
If you want your product business to scale the dizzying heights of global fame, or if you want your brand to generate enough income for you to retire early to a beach in Thailand (mmm, yes please!) then this post is for you.
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Hello Editors! Product PR Gifting Guide For Brands

There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, quality and price of the ring inside.
The mere sight of that little velvet box can instantly change the emotional – and even the physical – state of the recipient: building curiosity, heart rate, expectation and desire.
With PR gifting, details create the bigger picture. And the way you present your samples and gifts to editors is the promise of things to come.
So do your products belong in paper bag, or velvet box?
Get started with our Product PR Gifting Guide…

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How To Land Amazing Product Placement Opportunities

Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘.
But how does it happen?  Is there a secret recipe for product placement success? And if so, “Argh WHAT IS IT?”
If you’ve ever asked these questions, you’ll love this week’s post! We’re sharing our 4 Step ‘How-To’ formula for getting your products placed in magazines, newspapers, blogs… or anywhere your target market is congregating, wallets open and waiting to buy.
Ready? Let’s go!

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40 Lessons Part 3: Customers

Hi there, welcome to Part 3 of our new ’40 Things We’ve Learned From 4 Years in Business’ series.

If you’re new to the blog, last week in Part 2 we shared our insights about Teamwork, and back in Part 1 we covered the big topics of Foundation, Fear & Faith. Go ahead and catch up if you need to 🙂

And so this week, we’re talking about CUSTOMERS. We’ve learned a lot (fun lessons as well as difficult ones) and we’re excited to jump in and share with you today.

Let’s get started!

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