When You Need A Specialist PR Agency… And When You Don’t

Let’s just say I’m considering taking part in next year’s Tour de France. Now at the time of writing this, I’ve got nine months to get ready. Only slight glitch is that I haven’t ridden a bike since I was 12. And even then, it was a candy pink townie with rainbow streamers on the handlebars. Great times.

So, I have a goal, I have a deadline and I have to be very strict with my training to make sure I’m where I want to be, when I need to be there.

It’s time to decide: do I train at the regular gym down the road, or do I go to the specialist cyclist training centre that’s a little bit further away, a little bit unfamiliar to me, but that specialises in exactly the sort of outcomes I’m aiming too achieve?


Where Do You Want Your Product Brand To Be In Five Years?

“Where do you see yourself in 5 years?” is surely one of the most dreaded interview questions for employees, sending sweat and shivers down the spine in equal measure.
But for entrepreneurs? Totally different story: the question stimulates hopes, dreams, opportunities and goals.
If you want your product business to scale the dizzying heights of global fame, or if you want your brand to generate enough income for you to retire early to a beach in Thailand (mmm, yes please!) then this post is for you.
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Pros & Cons of In-House PR

A few months ago, my friend bought a fancy juicer / steamer. One of those kitchen aid things that cooks everything for you, preserves nutrients, makes you healthy, washes up after you and feeds your cats while you’re away. This machine is incredible. My friend is glowing with plant-powered youth.
Hot on the heels of this undeniable proof, I too bought said wonder cooker. And waited for the results to come pouring in…
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How To Land Amazing Product Placement Opportunities

Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘.
But how does it happen?  Is there a secret recipe for product placement success? And if so, “Argh WHAT IS IT?”
If you’ve ever asked these questions, you’ll love this week’s post! We’re sharing our 4 Step ‘How-To’ formula for getting your products placed in magazines, newspapers, blogs… or anywhere your target market is congregating, wallets open and waiting to buy.
Ready? Let’s go!

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4 Questions That Need Answering Before You Hire A PR Agency For Your Startup

Just starting your business?  There’s so much advice on every aspect of sales and marketing that it’s very easy to get confused and overwhelmed with all the options available to you.
PR can be a valuable starting strategy for many brands, but it’s definitely pays to know when the time is right for you – for your brand, your resources and your budget.
This week on the blog, we’re discussing *when* a new business should engage a professional PR agency. You may be surprised by our thoughts, so keep reading to get our honest, unbiased advice…
Let’s get down to it…

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How To Set Your 2017 PR & Marketing Goals

Being motivated about your goals is crucial to your success. And one of the best ways to tackle your 2017 PR & Marketing planning is to start from what you want to achieve, then work backwards.

Your 2017 Goals may include things like:
  • Which publications would you love to be featured in?
  • What do you want to have achieved financially in your business?
  • How many new Fans / Followers do you want to have gained on your social media profiles? Continue Reading

3 Luxury Brands to Follow in November

License to dream! Everyone can appreciate a spot of luxury, and these three brands don’t fail to deliver.

This week we’re featuring three British brands delivering beautiful luxury products and experiences to customers around the world. A feast for the eyes, these are three brands you definitely need in your life this month. Continue Reading


What to Share on Social Media? 25 Ideas to Help Your Marketing

One of the most common complaints we hear is that people just don’t know what to post online to keep their social media profiles fresh, relevant and interesting.

If you’re committed to building your audience online, you’ll know that while consistency is important, so is variety. And when you’re busy with the million other tasks it takes to run a successful business, it’s no wonder your ‘inspiration station’ can sometimes feel a little dry! Continue Reading