The sun is shining, the kids are out of school and the summer holidays are here to be revelled in! So, what’s going on at In The Bag HQ? Christmas of course! As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products and services begin in July.
We research upcoming trends for Christmas so that we can work these into the information we send out to journalists, tying in our clients and their offerings. Our press releases provide photography, prices and links to buy/contacts and any extra info on the products or services. We ensure that journalists have everything they need to plan their features and spreads.
It may seem odd to plan so far ahead, but it pays dividends when it comes to Christmas coverage.
Ho Ho Ho!
This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products.
The Content Marketing Institute tells us that 70% of all consumers prefer getting to know a company via articles rather than ads – and from personal experience we know this to be true. We draw inspiration from magazines, online articles, Instagram feeds, Instagram stories, books, and so much more from the world around us. Advertising in this respect doesn’t seem authentic, we don’t want to be shown a particular view, we want to discover the whole picture.
We work with our clients to show off their inspiring products and collections, putting them in front of journalists and audiences that will take one look and fit them into their trend boards, mood boards, hot lists and style sections.
It’s rare for brands to burst into the scene grand have their first *ever* piece of coverage in #vogue or #condenaste
Celebrate your milestones along the way: in your local papers, with up and coming influencers, in regional magazines.
Then, when you’re ready for the big ‘uns, you’ll have an established PR portfolio to give credibility to your brand.
Every milestone is a big step 😘
Which one do you prefer?
Let’s let that sit for a moment.
Which one do you prefer?
You became an entrepreneur to be different. To write your own rules.
It’s easy – very easy – to let your story slide over the years, and focus too much time on your ‘how’ instead of your ‘why’.
Your WHY is the foundation of your brand.
And when you have a brand… not just a business… the world is your oyster.
The beautiful thing about PR – especially when it comes to product PR – is that the media isn’t seeking perfection.
Newness. Novelty. Trend-setting. Sexy… sure.
But perfection? It’s on the list, but no where near the top.
Your takeaway: start where you are. Start with your story.
You’ve got this.
Truthfully, getting too comfortable is one of the main killers of business growth.
Get out there, push yourself and your team. Excite your investors. Excite your customers.
But most of all? Excite yourself.
That’s why we all went into business in the first place, right?
PR is a long-term investment in your relationship with the media, and is an absolute must to remain competitive in the modern world we live in.
And it can be a slow-burn, especially depending on your budget and the stage of business you’re currently at.
But one thing’s for sure: if you want to stand out in your niche, you’re smart to start today, no matter how small your commitment.
Take the first step.
Georgie is 18yrs old and studying English Language, Psychology and Government and Politics A Levels at Weymouth College.
During my week’s work experience at In the Bag PR, I have been given an insight into how a PR agency works to promote its clients through public relations and social media. It has been really interesting to learn how a PR agency helps businesses to grow and develop and gain exposure to potential customers.
I experienced how the day progresses from scheduling press releases to watching Pippa in conference calls to update clients on the progress being made. It is essential that the agency is in contact with its clients to give input and offer advice, ensuring that the client’s brand is actively moving forward. Not only is it important to keep a professional relationship with the clients but also with media contacts.
One of my tasks during my week’s work experience was to write press releases for children’s retail brands, these were sent to journalists to try highlight new products in the build up to Christmas. This was especially important as we know that journalists are looking at Christmas gifts and Christmas is a key time of year for retail brands. I also undertook some research for potential new clients within the child retail market. This involved looking for brands which fit the agency’s clientele.
Let’s just say I’m considering taking part in next year’s Tour de France. Now at the time of writing this, I’ve got nine months to get ready. Only slight glitch is that I haven’t ridden a bike since I was 12. And even then, it was a candy pink townie with rainbow streamers on the handlebars. Great times.
So, I have a goal, I have a deadline and I have to be very strict with my training to make sure I’m where I want to be, when I need to be there.
It’s time to decide: do I train at the regular gym down the road, or do I go to the specialist cyclist training centre that’s a little bit further away, a little bit unfamiliar to me, but that specialises in exactly the sort of outcomes I’m aiming too achieve?