Let’s just say I’m considering taking part in next year’s Tour de France. Now at the time of writing this, I’ve got nine months to get ready. Only slight glitch is that I haven’t ridden a bike since I was 12. And even then, it was a candy pink townie with rainbow streamers on the handlebars. Great times.
So, I have a goal, I have a deadline and I have to be very strict with my training to make sure I’m where I want to be, when I need to be there.
It’s time to decide: do I train at the regular gym down the road, or do I go to the specialist cyclist training centre that’s a little bit further away, a little bit unfamiliar to me, but that specialises in exactly the sort of outcomes I’m aiming too achieve?
Being motivated about your goals is crucial to your success. And one of the best ways to tackle your 2017 PR & Marketing planning is to start from what you want to achieve, then work backwards.
- Which publications would you love to be featured in?
- What do you want to have achieved financially in your business?
- How many new Fans / Followers do you want to have gained on your social media profiles? Continue Reading
License to dream! Everyone can appreciate a spot of luxury, and these three brands don’t fail to deliver.
This week we’re featuring three British brands delivering beautiful luxury products and experiences to customers around the world. A feast for the eyes, these are three brands you definitely need in your life this month. Continue Reading
A feast of gorgeousness! We’ve put our lust-lists together to come up with three lifestyle brands you need in your life this month.
From attainable to aspirational, colourful to cultural, informative to fun and everything in between, we think these three brands are making great strides in the world of social media. Continue Reading
There’s no rest for the wicked, and there’s certainly no holiday for marketers who now begin to turn their attention to the vital sales period between the ‘back to school’ sensation of September and the heated lead up to Christmas. Continue Reading
One of the most common complaints we hear is that people just don’t know what to post online to keep their social media profiles fresh, relevant and interesting.
If you’re committed to building your audience online, you’ll know that while consistency is important, so is variety. And when you’re busy with the million other tasks it takes to run a successful business, it’s no wonder your ‘inspiration station’ can sometimes feel a little dry! Continue Reading