“The Death of Advertising”


‘The Death of Advertising’ – announced Tasha on a cold Monday morning. An hour every Monday morning is reserved for post-weekend catch-ups, a quick media review and brainstorming the EPP side of the business.

“How can we get more coverage for our EPP clients?”

“How are we gonna get more brands in front of more journalists?”

“How do you find new brands when shopping?”

“Do you even ever look at adverts?”

And so our discussion around the death of advertising began…
Here at In The Bag PR we pay attention to the way information is consumed, the best way to reach our audiences, and the value we can add to the brands we work with. PR is earnt, we work with journalists to showcase relevant products from our clients, this process is more considered and credible than buying ad space.

Consumers give more consideration to brands that are ‘recommended’ by media, this includes being featured in magazines, included in online gift guides or being reviewed by bloggers and influencers.

It’s not rocket science, it does take time, insight and a little bit of trend-spotting – but there’s nothing better than seeing our brand’s products in gift lists, articles, home inspiration features and spotted lists throughout the press.


It starts with your story

The beautiful thing about PR – especially when it comes to product PR – is that the media isn’t seeking perfection.

Newness. Novelty. Trend-setting. Sexy… sure.

But perfection? It’s on the list, but no where near the top.

Your takeaway: start where you are. Start with your story.

You’ve got this.


Don’t get too comfortable

Truthfully, getting too comfortable is one of the main killers of business growth.

Get out there, push yourself and your team. Excite your investors. Excite your customers.

But most of all? Excite yourself.

That’s why we all went into business in the first place, right?


Start Today

PR is a long-term investment in your relationship with the media, and is an absolute must to remain competitive in the modern world we live in.

And it can be a slow-burn, especially depending on your budget and the stage of business you’re currently at.

But one thing’s for sure: if you want to stand out in your niche, you’re smart to start today, no matter how small your commitment.

Take the first step.