A diamond is merely a lump of coal that did well under pressure.
The retail environment is as challenging as it is exciting. Yet magazines, editors, stylists and influencers are still crying out for original brands and products.
Ride out the pressure, focus on your goals, take incremental – and purposeful – steps towards success.
Let yourself shine!
Just like it’s always five O’clock somewhere, it’s always at least half ahead day in Australia.
So even if today has been rubbish. Even if you’ve felt like giving up. Or even if you’ve had your best day ever and don’t think you can ever top it…
There’s always tomorrow.
And depending on how you look at it, it’s already here 🙂
This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products.
The Content Marketing Institute tells us that 70% of all consumers prefer getting to know a company via articles rather than ads – and from personal experience we know this to be true. We draw inspiration from magazines, online articles, Instagram feeds, Instagram stories, books, and so much more from the world around us. Advertising in this respect doesn’t seem authentic, we don’t want to be shown a particular view, we want to discover the whole picture.
We work with our clients to show off their inspiring products and collections, putting them in front of journalists and audiences that will take one look and fit them into their trend boards, mood boards, hot lists and style sections.
It’s rare for brands to burst into the scene grand have their first *ever* piece of coverage in #vogue or #condenaste
Celebrate your milestones along the way: in your local papers, with up and coming influencers, in regional magazines.
Then, when you’re ready for the big ‘uns, you’ll have an established PR portfolio to give credibility to your brand.
Every milestone is a big step 😘
And we’ve got the best vibe-tribe in town 😘
Colour your home happy with RICE 🙌🏻
Funky, fun and functional homeware that’s famous for colorful melamine, handmade baskets, and hand glazed tableware.
Which one do you prefer?
Let’s let that sit for a moment.
Which one do you prefer?
We’re as ambitious as the next team… but does this sound a little risqué to anyone else? 🤔 #bringiton #mondayfunday
We’ve found something glorious to write home about thanks to the stunning Katie Leamon
Beautiful luxury cards and stationary proudly made in England. The best case yet for #writemoretextless.
And, we love it! 😍
Go ahead and press play to see them in action:
You became an entrepreneur to be different. To write your own rules.
It’s easy – very easy – to let your story slide over the years, and focus too much time on your ‘how’ instead of your ‘why’.
Your WHY is the foundation of your brand.
And when you have a brand… not just a business… the world is your oyster.