PR Is Not…

There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”

In today’s post, we’re exploring what PR is not.

And straight off the bat, dear readers, PR is *not* advertising.

PR is defined as ‘earned media’, which is arguably the most trusted and credible form of content for a brand. In other words, earned media is ‘king’.

You can pay for all the advertising your budget will allow, but when it comes to influencing buyer behaviour, a well-placed article in a magazine, newspaper or popular blog is where the high conversions really happen.


PR Builds Trust… And Trust SELLS

We can all learn a lot from 1999’s cult-classic teen film, American Pie. Yes, that’s right: things even more business-relevant than late 90s fashion, not playing with your food and always, always locking the door when you’re… ah-hem… you know what we mean.

Mid-way through the film there’s a scene in which mochaccino-drinking sophisticate, Paul Finch asks his pal, Kevin to agree with anything he hears about him. Puzzled, Kevin agrees. Quickly, Kevin’s promise is tested when a fellow high school student – delightfully credited by IMDb as ‘Random Cute Girl‘! – runs over seeking confirmation on whether his friend Finch is… equipped. (You know; ‘trouser-wise‘.)

Bewildered and yet remembering his earlier promise, Kevin confirms the rumour and the girl returns to her waiting friends in a flutter of giggling teenage excitement.


What Makes A Product Brand Go Viral?

Cast your mind back a few years and a ‘viral sensation’ would have you booking an appointment with your doctor as fast as you can sa— never mind: you get the picture 😉

But these days not only is the term widely understood, it’s widely coveted and product brands would give their last roll of packing tape for their range to go viral.

From Kate Middleton to the Kardashians and every opportunity in between, landing widespread PR coverage can change the turnover and the trajectory of your business.

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Pros & Cons of In-House PR

A few months ago, my friend bought a fancy juicer / steamer. One of those kitchen aid things that cooks everything for you, preserves nutrients, makes you healthy, washes up after you and feeds your cats while you’re away. This machine is incredible. My friend is glowing with plant-powered youth.
Hot on the heels of this undeniable proof, I too bought said wonder cooker. And waited for the results to come pouring in…
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Hello Editors! Product PR Gifting Guide For Brands

There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, quality and price of the ring inside.
The mere sight of that little velvet box can instantly change the emotional – and even the physical – state of the recipient: building curiosity, heart rate, expectation and desire.
With PR gifting, details create the bigger picture. And the way you present your samples and gifts to editors is the promise of things to come.
So do your products belong in paper bag, or velvet box?
Get started with our Product PR Gifting Guide…

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4 Questions That Need Answering Before You Hire A PR Agency For Your Startup

Just starting your business?  There’s so much advice on every aspect of sales and marketing that it’s very easy to get confused and overwhelmed with all the options available to you.
PR can be a valuable starting strategy for many brands, but it’s definitely pays to know when the time is right for you – for your brand, your resources and your budget.
This week on the blog, we’re discussing *when* a new business should engage a professional PR agency. You may be surprised by our thoughts, so keep reading to get our honest, unbiased advice…
Let’s get down to it…

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How To Get The Best PR Coverage For Your Next Launch

It’s easy to dismiss PR as a bit of a mystery and adopt a, ‘let’s just see what happens’ approach when you’re launching a new product. However the truth is that there are many things you *can* control to maximise coverage.
In this blog post, we’ll cover what you can do before, during and after your product launch that can influence your overall success.

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Christmas…In July? Plan Ahead for PR Product Placements

Yes, you read that correctly! We’re starting to get into the Christmas spirit here at In The Bag PR, even though we’re only a week into July.
In fact, we’re feeling so festive that we’re considering setting up the xmas tree a few months early… Maybe…
July is a significant month for product brands, as journalists are eagerly preparing their December features. If you want to boost your sales and exposure this festive season, now’s the time to do it!
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How To Recover From A Lacklustre PR Launch

You’ve developed your new range… you’ve planned and executed your marketing & PR strategy… you’ve set up for success… you’ve even meditated on your results…
And: crickets.
If you’ve ever had a less than ideal PR launch and you’re feeling deflated and wondering what to do next in your PR strategy, then this post is for you.

Spoiler alert: all is not lost 🙂 Continue Reading