This can be one of the most motivating, or most sobering facts about entrepreneurship.
Building your dreams – your business, your family, your life – takes courage.
But when you’re done?
At least your dreams will be yours.
To your success!
A diamond is merely a lump of coal that did well under pressure.
The retail environment is as challenging as it is exciting. Yet magazines, editors, stylists and influencers are still crying out for original brands and products.
Ride out the pressure, focus on your goals, take incremental – and purposeful – steps towards success.
Let yourself shine!
There’s soap, and then there’s Whiskey River Soap.
From hipsters, creep uncles, and ‘ok moms’, to geeks, introverts and bad hair decades, they’ve got everyone and everything covered. In bubbles.
Go on and press play to see it in action:
This is unapologetic, creative, *league-of-their-own* branding at its best.
And, we love it.
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”
In today’s post, we’re exploring what PR is not.
And straight off the bat, dear readers, PR is *not* advertising.
PR is defined as ‘earned media’, which is arguably the most trusted and credible form of content for a brand. In other words, earned media is ‘king’.
You can pay for all the advertising your budget will allow, but when it comes to influencing buyer behaviour, a well-placed article in a magazine, newspaper or popular blog is where the high conversions really happen.
We can all learn a lot from 1999’s cult-classic teen film, American Pie. Yes, that’s right: things even more business-relevant than late 90s fashion, not playing with your food and always, always locking the door when you’re… ah-hem… you know what we mean.
Mid-way through the film there’s a scene in which mochaccino-drinking sophisticate, Paul Finch asks his pal, Kevin to agree with anything he hears about him. Puzzled, Kevin agrees. Quickly, Kevin’s promise is tested when a fellow high school student – delightfully credited by IMDb as ‘Random Cute Girl‘! – runs over seeking confirmation on whether his friend Finch is… equipped. (You know; ‘trouser-wise‘.)
Bewildered and yet remembering his earlier promise, Kevin confirms the rumour and the girl returns to her waiting friends in a flutter of giggling teenage excitement.
But these days not only is the term widely understood, it’s widely coveted and product brands would give their last roll of packing tape for their range to go viral.
From Kate Middleton to the Kardashians and every opportunity in between, landing widespread PR coverage can change the turnover and the trajectory of your business.