The sun is shining, the kids are out of school and the summer holidays are here to be revelled in! So, what’s going on at In The Bag HQ? Christmas of course! As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products and services begin in July.
We research upcoming trends for Christmas so that we can work these into the information we send out to journalists, tying in our clients and their offerings. Our press releases provide photography, prices and links to buy/contacts and any extra info on the products or services. We ensure that journalists have everything they need to plan their features and spreads.
It may seem odd to plan so far ahead, but it pays dividends when it comes to Christmas coverage.
Ho Ho Ho!
This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products.
The Content Marketing Institute tells us that 70% of all consumers prefer getting to know a company via articles rather than ads – and from personal experience we know this to be true. We draw inspiration from magazines, online articles, Instagram feeds, Instagram stories, books, and so much more from the world around us. Advertising in this respect doesn’t seem authentic, we don’t want to be shown a particular view, we want to discover the whole picture.
We work with our clients to show off their inspiring products and collections, putting them in front of journalists and audiences that will take one look and fit them into their trend boards, mood boards, hot lists and style sections.
‘The Death of Advertising’ – announced Tasha on a cold Monday morning. An hour every Monday morning is reserved for post-weekend catch-ups, a quick media review and brainstorming the EPP side of the business.
“How can we get more coverage for our EPP clients?”
“How are we gonna get more brands in front of more journalists?”
“How do you find new brands when shopping?”
“Do you even ever look at adverts?”
And so our discussion around the death of advertising began…
Here at In The Bag PR we pay attention to the way information is consumed, the best way to reach our audiences, and the value we can add to the brands we work with. PR is earnt, we work with journalists to showcase relevant products from our clients, this process is more considered and credible than buying ad space.
Consumers give more consideration to brands that are ‘recommended’ by media, this includes being featured in magazines, included in online gift guides or being reviewed by bloggers and influencers.
It’s not rocket science, it does take time, insight and a little bit of trend-spotting – but there’s nothing better than seeing our brand’s products in gift lists, articles, home inspiration features and spotted lists throughout the press.
Prior to the rise of sites like Facebook, Twitter and Instagram, Advertising, Marketing, and PR were three very distinct business disciplines. Fast forward to 2017 with the explosion of social media, and they’ve merged to be the unstoppable force we know today!
WHAT IS SOCIAL PR?
In a nutshell, Social PR is all about leveraging the power and reach of Social Media to connect with new audiences and get more people talking about you, more often.
Consumers are captivated by magic in PR and marketing. But how does the magic happen? What’s the secret?
This week we’re looking at how to breathe new life into your brand strategy and attract new audiences, fans and customers.
There are many reasons to run competitions on social media. They are fun, relatively inexpensive to produce, they engage our fan base and are ‘share-worthy’ posts that can expand your fan & follower base.
To get the most out of your Social Media Competitions, we’ve prepared the following Guide with important considerations, top tips and rules for success. Continue Reading
It’s healthy to know your brand positioning within your market, and a Competitor Analysis is a useful way to identify opportunities and threats.
So, what exactly is a competitor analysis: how do you go about starting… and how can you use it to your advantage? Continue Reading
Have you ever opened your favourite glossy and seen dark, blurry and stretched product images?
No? Neither have we.
If you’ve been on the fence about the benefits of professional product photography for your business, this post is for you….
Being motivated about your goals is crucial to your success. And one of the best ways to tackle your 2017 PR & Marketing planning is to start from what you want to achieve, then work backwards.
- Which publications would you love to be featured in?
- What do you want to have achieved financially in your business?
- How many new Fans / Followers do you want to have gained on your social media profiles? Continue Reading
It’s beginning to look a lot like Christmas!
Together with our resident Social Media Strategist, Marie Nayaka, we’ve compiled 60+ Christmas images to inspire your social media over on our Pinterest Page. There are so many good ones to choose from, they’re bound to put you, and your fans, in the Christmas spirit. Continue Reading