This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products.

The Content Marketing Institute tells us that 70% of all consumers prefer getting to know a company via articles rather than ads – and from personal experience we know this to be true.  We draw inspiration from magazines, online articles, Instagram feeds, Instagram stories, books, and so much more from the world around us.  Advertising in this respect doesn’t seem authentic, we don’t want to be shown a particular view, we want to discover the whole picture.

We work with our clients to show off their inspiring products and collections, putting them in front of journalists and audiences that will take one look and fit them into their trend boards, mood boards, hot lists and style sections.

“The Death of Advertising”

‘The Death of Advertising’ – announced Tasha on a cold Monday morning. An hour every Monday morning is reserved for post-weekend catch-ups, a quick media review and brainstorming the EPP side of the business.

“How can we get more coverage for our EPP clients?”

“How are we gonna get more brands in front of more journalists?”

“How do you find new brands when shopping?”

“Do you even ever look at adverts?”

And so our discussion around the death of advertising began…
Here at In The Bag PR we pay attention to the way information is consumed, the best way to reach our audiences, and the value we can add to the brands we work with. PR is earnt, we work with journalists to showcase relevant products from our clients, this process is more considered and credible than buying ad space.

Consumers give more consideration to brands that are ‘recommended’ by media, this includes being featured in magazines, included in online gift guides or being reviewed by bloggers and influencers.

It’s not rocket science, it does take time, insight and a little bit of trend-spotting – but there’s nothing better than seeing our brand’s products in gift lists, articles, home inspiration features and spotted lists throughout the press.

3 Ways To Use Social PR To Get More Attention For Your Brand

Prior to the rise of sites like Facebook, Twitter and Instagram, Advertising, Marketing, and PR were three very distinct business disciplines. Fast forward to 2017 with the explosion of social media, and they’ve merged to be the unstoppable force we know today!


In a nutshell, Social PR is all about leveraging the power and reach of Social Media to connect with new audiences and get more people talking about you, more often.

Continue Reading

2017 Social Media Competition Guide

There are many reasons to run competitions on social media. They are fun, relatively inexpensive to produce, they engage our fan base and are ‘share-worthy’ posts that can expand your fan & follower base.

To get the most out of your Social Media Competitions, we’ve prepared the following Guide with important considerations, top tips and rules for success. Continue Reading

How To Set Your 2017 PR & Marketing Goals

Being motivated about your goals is crucial to your success. And one of the best ways to tackle your 2017 PR & Marketing planning is to start from what you want to achieve, then work backwards.

Your 2017 Goals may include things like:
  • Which publications would you love to be featured in?
  • What do you want to have achieved financially in your business?
  • How many new Fans / Followers do you want to have gained on your social media profiles? Continue Reading