Prior to the rise of sites like Facebook, Twitter and Instagram, Advertising, Marketing, and PR were three very distinct business disciplines. Fast forward to 2017 with the explosion of social media, and they’ve merged to be the unstoppable force we know today!
WHAT IS SOCIAL PR?
In a nutshell, Social PR is all about leveraging the power and reach of Social Media to connect with new audiences and get more people talking about you, more often.
Consumers are captivated by magic in PR and marketing. But how does the magic happen? What’s the secret?
This week we’re looking at how to breathe new life into your brand strategy and attract new audiences, fans and customers.
There are many reasons to run competitions on social media. They are fun, relatively inexpensive to produce, they engage our fan base and are ‘share-worthy’ posts that can expand your fan & follower base.
To get the most out of your Social Media Competitions, we’ve prepared the following Guide with important considerations, top tips and rules for success. Continue Reading
It’s healthy to know your brand positioning within your market, and a Competitor Analysis is a useful way to identify opportunities and threats.
So, what exactly is a competitor analysis: how do you go about starting… and how can you use it to your advantage? Continue Reading
Have you ever opened your favourite glossy and seen dark, blurry and stretched product images?
No? Neither have we.
If you’ve been on the fence about the benefits of professional product photography for your business, this post is for you….
Being motivated about your goals is crucial to your success. And one of the best ways to tackle your 2017 PR & Marketing planning is to start from what you want to achieve, then work backwards.
- Which publications would you love to be featured in?
- What do you want to have achieved financially in your business?
- How many new Fans / Followers do you want to have gained on your social media profiles? Continue Reading
It’s beginning to look a lot like Christmas!
Together with our resident Social Media Strategist, Marie Nayaka, we’ve compiled 60+ Christmas images to inspire your social media over on our Pinterest Page. There are so many good ones to choose from, they’re bound to put you, and your fans, in the Christmas spirit. Continue Reading
There’s no rest for the wicked, and there’s certainly no holiday for marketers who now begin to turn their attention to the vital sales period between the ‘back to school’ sensation of September and the heated lead up to Christmas. Continue Reading
Social Media is a fantastic tool for building relationships with your customer base, and what better way to do this than by joining in on everyone’s collective love of FRIDAYS! Continue Reading