You’re a diamond, dear. They can’t break you” 💎
‘The Death of Advertising’ – announced Tasha on a cold Monday morning. An hour every Monday morning is reserved for post-weekend catch-ups, a quick media review and brainstorming the EPP side of the business.
“How can we get more coverage for our EPP clients?”
“How are we gonna get more brands in front of more journalists?”
“How do you find new brands when shopping?”
“Do you even ever look at adverts?”
And so our discussion around the death of advertising began…
Here at In The Bag PR we pay attention to the way information is consumed, the best way to reach our audiences, and the value we can add to the brands we work with. PR is earnt, we work with journalists to showcase relevant products from our clients, this process is more considered and credible than buying ad space.
Consumers give more consideration to brands that are ‘recommended’ by media, this includes being featured in magazines, included in online gift guides or being reviewed by bloggers and influencers.
It’s not rocket science, it does take time, insight and a little bit of trend-spotting – but there’s nothing better than seeing our brand’s products in gift lists, articles, home inspiration features and spotted lists throughout the press.
“Always be a first rate version of yourself and not a second rate version of someone else.” ~ Judy Garland 🙌🏻
🎶 Because you know we’re all about those goals, ‘bout those goals… 🎶
PR is a long-term investment in your relationship with the media, and is an absolute must to remain competitive in the modern world we live in.
And it can be a slow-burn, especially depending on your budget and the stage of business you’re currently at.
But one thing’s for sure: if you want to stand out in your niche, you’re smart to start today, no matter how small your commitment.
Take the first step.
Business. Coffee. Sunshine… whatever you wish for this week, go out there and make it happen!
If you have a dream, we have a plan, so 2018: Let’s Do This!
Thank you to all our clients, family and friends for making 2017 such a wonderful and fulfilling year for us here at In The Bag PR.
We hope you’ve had a delightful Christmas, and are looking forward to bringing the New Year in with a bang!
See you in 2018 xoxo
Wow, December… where did you come from so quickly? The ‘tree is going up, we’re dusting off the sparkly baubles and Mariah Carey’s Christmas anthem is about to go on repeat for the next 25 days!
We hope your month is equally festive, merry and bright. To your PR success!
Love, the team at In The Bag PR xox
Georgie is 18yrs old and studying English Language, Psychology and Government and Politics A Levels at Weymouth College.
During my week’s work experience at In the Bag PR, I have been given an insight into how a PR agency works to promote its clients through public relations and social media. It has been really interesting to learn how a PR agency helps businesses to grow and develop and gain exposure to potential customers.
I experienced how the day progresses from scheduling press releases to watching Pippa in conference calls to update clients on the progress being made. It is essential that the agency is in contact with its clients to give input and offer advice, ensuring that the client’s brand is actively moving forward. Not only is it important to keep a professional relationship with the clients but also with media contacts.
One of my tasks during my week’s work experience was to write press releases for children’s retail brands, these were sent to journalists to try highlight new products in the build up to Christmas. This was especially important as we know that journalists are looking at Christmas gifts and Christmas is a key time of year for retail brands. I also undertook some research for potential new clients within the child retail market. This involved looking for brands which fit the agency’s clientele.