Christmas is Coming…

The sun is shining, the kids are out of school and the summer holidays are here to be revelled in!  So, what’s going on at In The Bag HQ?  Christmas of course!  As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products and services begin in July.

We research upcoming trends for Christmas so that we can work these into the information we send out to journalists, tying in our clients and their offerings.  Our press releases provide photography, prices and links to buy/contacts and any extra info on the products or services.  We ensure that journalists have everything they need to plan their features and spreads.

It may seem odd to plan so far ahead, but it pays dividends when it comes to Christmas coverage.

Ho Ho Ho!


Let Them Bloom

We’ve been feeling very motivational this month here at In The Bag HQ, and we’ve been getting the impression that the brands (and people) we love all need a big, collective cuddle!

(And maybe some wine. Definitely wine.)

If things have been tough for your business this month, look to the sunshine after the rain.

It’s bound to come… even in the UK!


It’s Already Tomorrow

Just like it’s always five O’clock somewhere, it’s always at least half ahead day in Australia.

So even if today has been rubbish. Even if you’ve felt like giving up. Or even if you’ve had your best day ever and don’t think you can ever top it…

There’s always tomorrow.

And depending on how you look at it, it’s already here 🙂


Inspiration

This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products.

The Content Marketing Institute tells us that 70% of all consumers prefer getting to know a company via articles rather than ads – and from personal experience we know this to be true.  We draw inspiration from magazines, online articles, Instagram feeds, Instagram stories, books, and so much more from the world around us.  Advertising in this respect doesn’t seem authentic, we don’t want to be shown a particular view, we want to discover the whole picture.

We work with our clients to show off their inspiring products and collections, putting them in front of journalists and audiences that will take one look and fit them into their trend boards, mood boards, hot lists and style sections.


Well done, you!

It’s rare for brands to burst into the scene grand have their first *ever* piece of coverage in #vogue or #condenaste

Celebrate your milestones along the way: in your local papers, with up and coming influencers, in regional magazines.

Then, when you’re ready for the big ‘uns, you’ll have an established PR portfolio to give credibility to your brand.

Every milestone is a big step 😘