Let Them Bloom

We’ve been feeling very motivational this month here at In The Bag HQ, and we’ve been getting the impression that the brands (and people) we love all need a big, collective cuddle!

(And maybe some wine. Definitely wine.)

If things have been tough for your business this month, look to the sunshine after the rain.

It’s bound to come… even in the UK!


It’s Already Tomorrow

Just like it’s always five O’clock somewhere, it’s always at least half ahead day in Australia.

So even if today has been rubbish. Even if you’ve felt like giving up. Or even if you’ve had your best day ever and don’t think you can ever top it…

There’s always tomorrow.

And depending on how you look at it, it’s already here 🙂


Inspiration

This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products.

The Content Marketing Institute tells us that 70% of all consumers prefer getting to know a company via articles rather than ads – and from personal experience we know this to be true.  We draw inspiration from magazines, online articles, Instagram feeds, Instagram stories, books, and so much more from the world around us.  Advertising in this respect doesn’t seem authentic, we don’t want to be shown a particular view, we want to discover the whole picture.

We work with our clients to show off their inspiring products and collections, putting them in front of journalists and audiences that will take one look and fit them into their trend boards, mood boards, hot lists and style sections.


Well done, you!

It’s rare for brands to burst into the scene grand have their first *ever* piece of coverage in #vogue or #condenaste

Celebrate your milestones along the way: in your local papers, with up and coming influencers, in regional magazines.

Then, when you’re ready for the big ‘uns, you’ll have an established PR portfolio to give credibility to your brand.

Every milestone is a big step 😘


“The Death of Advertising”


‘The Death of Advertising’ – announced Tasha on a cold Monday morning. An hour every Monday morning is reserved for post-weekend catch-ups, a quick media review and brainstorming the EPP side of the business.

“How can we get more coverage for our EPP clients?”

“How are we gonna get more brands in front of more journalists?”

“How do you find new brands when shopping?”

“Do you even ever look at adverts?”

And so our discussion around the death of advertising began…
Here at In The Bag PR we pay attention to the way information is consumed, the best way to reach our audiences, and the value we can add to the brands we work with. PR is earnt, we work with journalists to showcase relevant products from our clients, this process is more considered and credible than buying ad space.

Consumers give more consideration to brands that are ‘recommended’ by media, this includes being featured in magazines, included in online gift guides or being reviewed by bloggers and influencers.

It’s not rocket science, it does take time, insight and a little bit of trend-spotting – but there’s nothing better than seeing our brand’s products in gift lists, articles, home inspiration features and spotted lists throughout the press.