Prior to the rise of sites like Facebook, Twitter and Instagram, Advertising, Marketing, and PR were three very distinct business disciplines. Fast forward to 2017 with the explosion of social media, and they’ve merged to be the unstoppable force we know today!
WHAT IS SOCIAL PR?
In a nutshell, Social PR is all about leveraging the power and reach of Social Media to connect with new audiences and get more people talking about you, more often.
When a ‘Facecrook’ gets into your personal profile they can see your Friends lists, contact details, messages and more. And, they may potentially navigate to your Brand Page and cause havoc there as well if they’re feeling particularly destructive.
A small, independent Dorset business – or a business anywhere, for that matter – can go from courting the local audience to widespread, national coverage in 3 simple steps:
We are absolutely delighted to share something we have been working on over the past few months with Dorset Magazine and Lara Jane Thorpe, to celebrate the upcoming Pommery Dorset Seafood Festival.
For the men and women whose boats operate out of Weymouth harbour, fishing is more than just a job – it’s a lifelong passion. And thanks to The Dining Room Weymouth, Dorset Shellfish & Emma Carter we were able to meet with some of these local legends and bring their stories to life as they prepare for this year’s event on 12th & 13th July. Continue Reading
It’s been just one year since we started In The Bag PR and what a year it’s been! A 6-Page spread in Dorset Magazine for our Pommery Dorset Seafood Festival Project is a nice way to mark the occasion – but do we also need a party!?
Where there’s a Whelk, there’s a way.
And that ‘way’ is Weymouth Harbour, where we’ve spent a glorious few days photographing the local fishermen for The Great British Whelk Revival, sponsored by Tabasco®
Did you know that in 2013 a staggering 722 tons of whelks were landed in Weymouth Harbour, making it the 3rd biggest whelk port in England and Wales with a value of £545K? And that most of these little fellas are shipped straight outside the country? Well, we were shocked, too, which is why the 2014 Whelk Revival campaign is so important to the region. Continue Reading
We are so lucky to have this as our view every day!