The sun is shining, the kids are out of school and the summer holidays are here to be revelled in! So, what’s going on at In The Bag HQ? Christmas of course! As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products and services begin in July.
We research upcoming trends for Christmas so that we can work these into the information we send out to journalists, tying in our clients and their offerings. Our press releases provide photography, prices and links to buy/contacts and any extra info on the products or services. We ensure that journalists have everything they need to plan their features and spreads.
It may seem odd to plan so far ahead, but it pays dividends when it comes to Christmas coverage.
Ho Ho Ho!
It’s not about trying 12,000 things a couple of times.
It’s about doing a couple of things 12,000 times over.
Consistently isn’t the sexiest business tool out there, but it’s one of the most valuable.
Once you’ve got it, keep it.
This can be one of the most motivating, or most sobering facts about entrepreneurship.
Building your dreams – your business, your family, your life – takes courage.
But when you’re done?
At least your dreams will be yours.
To your success!
A diamond is merely a lump of coal that did well under pressure.
The retail environment is as challenging as it is exciting. Yet magazines, editors, stylists and influencers are still crying out for original brands and products.
Ride out the pressure, focus on your goals, take incremental – and purposeful – steps towards success.
Let yourself shine!
This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products.
The Content Marketing Institute tells us that 70% of all consumers prefer getting to know a company via articles rather than ads – and from personal experience we know this to be true. We draw inspiration from magazines, online articles, Instagram feeds, Instagram stories, books, and so much more from the world around us. Advertising in this respect doesn’t seem authentic, we don’t want to be shown a particular view, we want to discover the whole picture.
We work with our clients to show off their inspiring products and collections, putting them in front of journalists and audiences that will take one look and fit them into their trend boards, mood boards, hot lists and style sections.
It’s rare for brands to burst into the scene grand have their first *ever* piece of coverage in #vogue or #condenaste
Celebrate your milestones along the way: in your local papers, with up and coming influencers, in regional magazines.
Then, when you’re ready for the big ‘uns, you’ll have an established PR portfolio to give credibility to your brand.
Every milestone is a big step 😘
Which one do you prefer?
Let’s let that sit for a moment.
Which one do you prefer?
You became an entrepreneur to be different. To write your own rules.
It’s easy – very easy – to let your story slide over the years, and focus too much time on your ‘how’ instead of your ‘why’.
Your WHY is the foundation of your brand.
And when you have a brand… not just a business… the world is your oyster.
The beautiful thing about PR – especially when it comes to product PR – is that the media isn’t seeking perfection.
Newness. Novelty. Trend-setting. Sexy… sure.
But perfection? It’s on the list, but no where near the top.
Your takeaway: start where you are. Start with your story.
You’ve got this.