This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products.
The Content Marketing Institute tells us that 70% of all consumers prefer getting to know a company via articles rather than ads – and from personal experience we know this to be true. We draw inspiration from magazines, online articles, Instagram feeds, Instagram stories, books, and so much more from the world around us. Advertising in this respect doesn’t seem authentic, we don’t want to be shown a particular view, we want to discover the whole picture.
We work with our clients to show off their inspiring products and collections, putting them in front of journalists and audiences that will take one look and fit them into their trend boards, mood boards, hot lists and style sections.
It’s rare for brands to burst into the scene grand have their first *ever* piece of coverage in #vogue or #condenaste
Celebrate your milestones along the way: in your local papers, with up and coming influencers, in regional magazines.
Then, when you’re ready for the big ‘uns, you’ll have an established PR portfolio to give credibility to your brand.
Every milestone is a big step 😘
Which one do you prefer?
Let’s let that sit for a moment.
Which one do you prefer?
You became an entrepreneur to be different. To write your own rules.
It’s easy – very easy – to let your story slide over the years, and focus too much time on your ‘how’ instead of your ‘why’.
Your WHY is the foundation of your brand.
And when you have a brand… not just a business… the world is your oyster.
The beautiful thing about PR – especially when it comes to product PR – is that the media isn’t seeking perfection.
Newness. Novelty. Trend-setting. Sexy… sure.
But perfection? It’s on the list, but no where near the top.
Your takeaway: start where you are. Start with your story.
You’ve got this.
Truthfully, getting too comfortable is one of the main killers of business growth.
Get out there, push yourself and your team. Excite your investors. Excite your customers.
But most of all? Excite yourself.
That’s why we all went into business in the first place, right?
PR is a long-term investment in your relationship with the media, and is an absolute must to remain competitive in the modern world we live in.
And it can be a slow-burn, especially depending on your budget and the stage of business you’re currently at.
But one thing’s for sure: if you want to stand out in your niche, you’re smart to start today, no matter how small your commitment.
Take the first step.