Yes, you read that correctly! We’re starting to get into the Christmas spirit here at In The Bag PR, even though we’re only a week into July.
In fact, we’re feeling so festive that we’re considering setting up the xmas tree a few months early… Maybe…
July is a significant month for product brands, as journalists are eagerly preparing their December features. If you want to boost your sales and exposure this festive season, now’s the time to do it!
Spoiler alert: all is not lost 🙂 Continue Reading
PR is still a big unknown – and sometimes a big mystery – for many businesses. And with so many unanswered questions, sometimes it’s easier to do nothing for a while than it is to move forward.
Sound familiar? 🙂
In this post, we answer all the questions you may be too scared (or embarrassed!) to ask about PR. You’ll find this useful if you’re a brand new business or if you’re looking to move your existing strategy to the next stage.
Why do some brands get all the coverage when there’s nothing overly ‘special’ about them… especially in comparison to you?!
What’s their secret?
This week on the blog, we’re looking at why your competitors may be getting more coverage than you… and what you can do about it!
Remember way back in January when you set all your exciting PR goals for the year? Well, it’s coming up to the end of May(!) and if you haven’t found time to tick everything off your list…or even get started…then there are still things you can do to gain the all-important summer coverage.
Is It Too Late For Summer PR?
Yes, and no. If you had a lot of big glossies on your target list and wanted to get your products featured in the ‘Must Have’ and ‘Editor’s Picks’ sections for summer, then it most likely is too late to begin now, as these features are typically planned months in advance.
But, if you’re able to be proactive and flexible in your approach, you might just land some fantastic, timely coverage in smaller publications, or online via Social PR or top bloggers in your industry.
Are you holding yourself back from making PR contacts because you’re scared of the process you need to follow in order to get results?
Well, fear not: this week we’re looking at 4 easy ways to connect with media and journalists to start landing coverage for your brand.
Consumers are captivated by magic in PR and marketing. But how does the magic happen? What’s the secret?
This week we’re looking at how to breathe new life into your brand strategy and attract new audiences, fans and customers.