The sun is shining, the kids are out of school and the summer holidays are here to be revelled in! So, what’s going on at In The Bag HQ? Christmas of course! As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products and services begin in July.
We research upcoming trends for Christmas so that we can work these into the information we send out to journalists, tying in our clients and their offerings. Our press releases provide photography, prices and links to buy/contacts and any extra info on the products or services. We ensure that journalists have everything they need to plan their features and spreads.
It may seem odd to plan so far ahead, but it pays dividends when it comes to Christmas coverage.
Ho Ho Ho!
There’s no big secret to Hashtags, really. At the most fundamental level they are used as a way to organise content (or, conversations) online. On a more creative level they are used to convey identity, emotion and humour.
Anyone can ‘create’ a hashtag by simply putting the ‘#’ sign in front of a word or phrase. But how can you tell the best ones from the duds? Continue Reading
It happens to so many businesses: once upon a time someone sets up a Facebook Page. The Page gets forgotten about, and now that you’re ready to start again, there’s a problem.
LinkedIn is a key business and networking tool for any business or entrepreneur, in virtually all markets.
It’s true that some industries are more naturally geared towards marketing on LinkedIn than others. Yet even if your target market isn’t particularly active on the site, the fact remains that a poorly maintained LinkedIn profile can actually harm your brand image.
It’s the little details that count. Twitter allows you to customise your profile with your own images and colours. By setting your Twitter theme colour to match your logo – or predominant brand colour – you will be on your way to looking much sharper and more professional online.
When a ‘Facecrook’ gets into your personal profile they can see your Friends lists, contact details, messages and more. And, they may potentially navigate to your Brand Page and cause havoc there as well if they’re feeling particularly destructive.
Facebook security settings get a bad rap for being overly complicated, so it’s easy to place your Page security in the ‘too hard’ basket when you’re running a business and working on other things.
However it’s not an aspect of your marketing you can afford to ignore.
Welcome to the very first tip in our #MarketingMinute blog series, giving you relevant, topical and commercial marketing, PR & social media tips for your business.
Short, sweet and to the point, this series will help you optimise your brand for maximum engagement with your current customers, target market and potential media relations. Enjoy! Continue Reading