Christmas is Coming…

The sun is shining, the kids are out of school and the summer holidays are here to be revelled in!  So, what’s going on at In The Bag HQ?  Christmas of course!  As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products and services begin in July.

We research upcoming trends for Christmas so that we can work these into the information we send out to journalists, tying in our clients and their offerings.  Our press releases provide photography, prices and links to buy/contacts and any extra info on the products or services.  We ensure that journalists have everything they need to plan their features and spreads.

It may seem odd to plan so far ahead, but it pays dividends when it comes to Christmas coverage.

Ho Ho Ho!


Your Dream, Or Theirs?

Wow.

This can be one of the most motivating, or most sobering facts about entrepreneurship.

Building your dreams – your business, your family, your life – takes courage.

But when you’re done?

At least your dreams will be yours.

To your success!


Pressure Pays Off

A diamond is merely a lump of coal that did well under pressure.

The retail environment is as challenging as it is exciting. Yet magazines, editors, stylists and influencers are still crying out for original brands and products.

Ride out the pressure, focus on your goals, take incremental – and purposeful – steps towards success.

Let yourself shine!