VRANKEN POMMERY MONOPOLE
& SOCIAL MEDIA
Vranken Pommery Monopole owns the largest number of vineyards in Europe and encompasses brands such as Champagne Pommery, Louis Pommery, Heidsieck & Co Monopole and Chateau La Gordonne.
In The Bag PR is delighted to be working with Vranken Pommery Monopole, managing the UK PR for its prestigious brands. The creator of Brut Champagne since 1874, Pommery is one of the oldest and most prominent Champagne Houses and well-known Champagne brands in the world.
With a focus on the history and innovation of Champagne Pommery, In the Bag PR tells the iconic story of Madame Pommery, the invention of the Brut Champagne and more recently the introduction of the French house’s first English Sparkling Wine, Louis Pommery.
Other brands such as Heidsieck & Co Monopole and Chateau La Gordonne present opportunities to reach a varied audience with impactful content creation and inspiring storytelling. These brands can be found in both on-trade and off-trade locations throughout the UK.
Utilising social media, traditional PR, press trips, influencer outreach and digital marketing, In the Bag PR works closely with the Pommery/VPM team to increase the exposure of its brands within the UK.
Photography courtesy of Champagne Pommery.
“Hiring an external PR comms team invariably throws up questions such as ’Will we get a return on our investment? Will they understand our company’s culture and brands?’ We were introduced to ‘In The Bag’ at an event which we were associated with and were immediately struck by their professionalism and personable ‘can do’ attitude. Not afraid of rolling up their sleeves and getting things done. They come up with innovative and cost effective ways to get our message across. I am amazed at the amount of coverage that Sophie and her team achieve for us by applying their unique touch of ingenuity coupled with a little ‘In The Bag’ magic. I would wholeheartedly recommend their services.”
Sara Hicks, Director, Vranken Pommery UK Ltd