Lifestyle & Luxury PR
Trek Bicycle is a global leader in the design and manufacturing of bicycles and related products.
Trek believes the bicycle can be a simple solution to many of the world’s most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration.
What we did.
We work with the UK subsidiary trying to find new and imaginative ways to get people on bikes through the press and influencers/ambassadors.