We Are Weymouth
PR, Social Media, Social Media Advertising
We Are Weymouth is the Weymouth Business Improvement District and a real passion project for us here at In The Bag PR.
The aim of the BID is to improve the town of Weymouth, making it a better place to work, live and visit.
What we did.
We work closely with the team at We Are Weymouth to market and promote the town, encouraging visitors and locals to spend more time in the town, participating in events, community initiatives and supporting the local economy.
In 2022 alone we managed 3 marketing campaigns for the town – We Are Active, We Are Celebrating, and We Are Exploring, which generated a combined reach of over 16 million+ through a mix of online, broadcast and print PR, with 63 separate articles and key news features promoting Weymouth and its businesses, including national coverage of the Elf World Record Attempt on ITV’s This Morning programme, and features in the i newspaper, Great British Food, OK! Magazine, The Sun, Telegraph and Independent, to name a few.