Georgie is 18yrs old and studying English Language, Psychology and Government and Politics A Levels at Weymouth College.
During my week’s work experience at In the Bag PR, I have been given an insight into how a PR agency works to promote its clients through public relations and social media. It has been really interesting to learn how a PR agency helps businesses to grow and develop and gain exposure to potential customers.
I experienced how the day progresses from scheduling press releases to watching Pippa in conference calls to update clients on the progress being made. It is essential that the agency is in contact with its clients to give input and offer advice, ensuring that the client’s brand is actively moving forward. Not only is it important to keep a professional relationship with the clients but also with media contacts.
One of my tasks during my week’s work experience was to write press releases for children’s retail brands, these were sent to journalists to try highlight new products in the build up to Christmas. This was especially important as we know that journalists are looking at Christmas gifts and Christmas is a key time of year for retail brands. I also undertook some research for potential new clients within the child retail market. This involved looking for brands which fit the agency’s clientele.
A skill that I picked up at In The Bag PR was scheduling social media campaigns, Sophie showed me the ins and outs of the Hootsuite platform! I learnt the importance of consistency and making sure the pages are updated with content. This provides a clear idea of what the client has to offer and attracts the intended target audience.
A highlight for me was taking photos of the coverage the agency and clients have received using a light box. It took me a while to learn how to use the light to create clear photos but I enjoyed being creative and using props to try and get the best picture possible. I tried to make the pictures look professional and tie in with a lifestyle theme.
I definitely recommend work experience as it is the best way to see what is involved in a certain job. It gives you a sense of what is required and most importantly whether you like the job. After my amazing week at In the Bag PR I know that I would love to pursue a career in PR and eventually own a business.