Created in 2004, the award winning B+B Collection is owned by inn-telligence and now encompasses an impressive 5 UK locations. Developed to ‘change the way you think about Bed & Breakfast’, the Collection is designed to present a viable alternative to more expensive 4 star hotels offering better value for money.
Changing The Way You Think About Bed & Breakfast
In The Bag PR worked with the B+B Collection on its social media presence, acting as an extension of each hotel’s in-house marketing team. We ran a monthly schedule of events to promote on each profile that were relevant to the specific location, as well as group promotions that benefitted the brand as a whole.
One of the key initiatives for B+B Collection has been to build a branded image library for their social media accounts. These images gave an emotive visual representation of the hotels, while strengthening the online brand portfolio.
For press enquiries contact Sophie Kermani on 01305 783222. Alternatively email firstname.lastname@example.org.