But these days not only is the term widely understood, it’s widely coveted and product brands would give their last roll of packing tape for their range to go viral.
From Kate Middleton to the Kardashians and every opportunity in between, landing widespread PR coverage can change the turnover and the trajectory of your business.
Remember way back in January when you set all your exciting PR goals for the year? Well, it’s coming up to the end of May(!) and if you haven’t found time to tick everything off your list…or even get started…then there are still things you can do to gain the all-important summer coverage.
Is It Too Late For Summer PR?
Yes, and no. If you had a lot of big glossies on your target list and wanted to get your products featured in the ‘Must Have’ and ‘Editor’s Picks’ sections for summer, then it most likely is too late to begin now, as these features are typically planned months in advance.
But, if you’re able to be proactive and flexible in your approach, you might just land some fantastic, timely coverage in smaller publications, or online via Social PR or top bloggers in your industry.
Easter is in the air! We’re feeling happy, relaxed and ready for a change in seasons, that’s for sure!
So before you head off on a well earned break, grab a cup of coffee and spend 5 minutes looking through some of our favourite Easter Marketing Campaigns from the past few years. Enjoy!
Valentine’s Day is a perfect opportunity for retailers and B2B companies to get creative with their marketing and have some fun.
From tongue-in-cheek, to quirky, bold, sexy, sentimental and serious, here are 14 of our favourite campaigns from around the world… Continue Reading