LinkedIn is a key business and networking tool for any business or entrepreneur, in virtually all markets.
It’s true that some industries are more naturally geared towards marketing on LinkedIn than others. Yet even if your target market isn’t particularly active on the site, the fact remains that a poorly maintained LinkedIn profile can actually harm your brand image.
There’s no rest for the wicked, and there’s certainly no holiday for marketers who now begin to turn their attention to the vital sales period between the ‘back to school’ sensation of September and the heated lead up to Christmas. Continue Reading