A ‘Must Eat’ Event in The Summer Calendar!
The Pommery Dorset Seafood Festival, held annually in Weymouth in July brings together champagne and seafood, family entertainment and a great opportunity to gain a better understanding of the superb seafood available to us just off our wonderful shores.
As an official PR partner of the event, we work alongside the Festival’s in-house marketing team to position the event as the number one food festival in the UK. The 2014 Festival was a resounding success and we’re gearing up for an even better event in 2015.
HOOKED FOR LIFE: DORSET MAGAZINE EDITORIAL
To promote the 2014 event we profiled local fishermen to highlight the different areas of fishing that they work in, then used our connections to feature their stories in national lifestyle magazines as well as throughout local, regional and national newspaper press.
For the men and women whose boats operate out of Weymouth harbour, fishing is more than just a job – it’s a lifelong passion. And thanks to The Dining Room Weymouth, Dorset Shellfish & Emma Carter we were able to gain the inside scoop on some of these local legends and bring their stories to life.
This magnificent 6 Page editorial in Dorset Magazine, project managed by In The Bag PR in partnership with Lara Jane Thorpe Photography, sees the fishermen reflect on their industry and the legacy of fishing in Dorset.
The piece was incredibly well-received and gained widespread exposure for the 2014 Pommery Dorset Seafood Festival, the notoriously elusive fishermen themselves and the Festival’s nominated charity, The Fishermen’s Mission.
NATIONAL NEWSPAPER COVERAGE FOR THE ‘GREAT BRITISH WHELK REVIVAL’
The ‘Great British Whelk Revival’, sponsored by Tabasco® ran alongside the festival in 2014. We were able to achieve excellent national coverage, including a full page, double centerfold spread in The Independent.
OTHER RECENT COVERAGE FOR THE DORSET SEAFOOD FESTIVAL