Hello, we’re In The Bag and we specialise in PR, media relations and editorial product placement for brands in the lifestyle, luxury & food markets. 

We live and breathe PR. We have a proven track record of success with widespread coverage for both online and offline brands spanning print, online and broadcast media. We’re experts at what we do and can work with you to strategically bridge the gap between where you are and where you want to be.

If you’re ambitious, driven and passionate about your brand, then we can help by connecting you with the right opportunities, with the right media at the right time: building credibility, exposure and long-term brand equity.

We work closely with you to ascertain where you want to go, how you want to be perceived and the type of media attention you would like to attract. And whether it’s building on your existing presence or moving in an entirely new direction, we’re here to help propel you forwards.

Case Study: Electra Bicycle Company

Enjoying cult status in the US, Electra Bicycle Company was much more obscure in the UK prior to their official 2015 launch, managed by In The Bag PR in partnership with London Design Agency, Fish Pie.

Over the past two years we have been consistently building up the brand via traditional PR in online and print, with a strict focus on Electra’s target audience.

To date, we have achieved an estimated audience reach of 20,000,000+, and our PR features have reached the equivalent Ad Spend value of over £250k! Read more about Electra here.

Case Study: Pennsylvania Castle

Set on the cliffs of Dorset’s dramatic coastline, Pennsylvania Castle is an exclusive wedding and events venue. The neo-gothic design effortlessly combines intimacy, elegance and grandeur on a stunning estate that has inspired writers and hosted royalty for more than two centuries.

Working with The Penn combines two of our passions here at In The Bag PR – a truly luxurious offering and the beautiful Dorset coastline where we are based. Telling The Penn’s unique story and showcasing all it has to offer isn’t work for us, it’s a luxury.

We focus on print, online and lifestyle PR for The Penn, introducing journalists to the beauty of the Castle and the surrounding area as well as working with photographers to showcase The Estate in all its glory. Read more about The Penn here.


Champagne Pommery is one of the world’s oldest Champagne houses and the original home of the Brut Champagne. Made famous by it’s founder Madame Pommery, we feel connected with its strong female heritage and passion for going against the grain, individuality and high quality product. From working with ambassadors and influencers to launching new wines to market we strive to share the Pommery story far and wide, keeping the rich history alive.

Here at In the Bag PR we have spent time exploring the Pommery caves in Reims, checking on newly planted vines in Hampshire and dashing around London showcasing the latest vintages to the media. We’re dedicated to building up awareness of this iconic brand and have built a unique strategy around this. Read more about Champagne Pommery here.

The Time To Start, Is NOW

Here at In The Bag PR, we work with brands at varying stages of business, with different goals and budgets. If you have a 3, 5 or 10 year plan to get your brand to the top of your niche, the time to start your rise is NOW.

Small PR leads to bigger PR, which gets more attention, more traction and more high-profile opportunities, for example:

  • Regional, national and international press
  • Whole feature articles
  • Expert comment requests
  • Magazine columns
  • High-profile product placements
  • Ambassador endorsements
  • Lucrative partnership deals
  • Book deals
  • Prime-time interviews
  • Television opportunities

Make your Move…

When you’re ready to take your brand to the next level, we have packages ranging from strategy sessions, to pay-for-results coverage right through to monthly retained services.

Call us on 01305 783222 for a confidential discussion on your situation and we’ll give you our honest perspective on your requirements.

We’d love to hear from you!

Join us on Instagram @inthebagpr

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