In The Bag PR is an independent, Dorset based communications agency that specialises in PR, Marketing and Social Media. We deliver excellent results and consistently place our clients in front of new audiences spanning print, online, social and broadcast media.

Our clients have a reputation to uphold and they choose us to champion their relevance and credibility as they make the transition from local, to national, and international markets. We have extensive contacts that enable us to position your brand as an expert in its field, and each project is approached with an intricate attention to detail to ensure the highest possible rate of success.

We work to articulate your brand values and key messages in a clear and engaging format, to reach new customers and strengthen your market positioning. We can be as creative and imaginative or formal and technical as the brief requires.


  • Sophie Kermani Jibet

    Sophie is a highly accomplished communications professional with experience spanning television, cinema, marketing and events. Originally from Dorset, Sophie had a well established career in London as a Producer for award winning commercial production company, Banana Split, where she specialised in corporate films, commercials, programmes for broadcast and DVD and other visual communications.

    Sophie is the co-owner and entrepreneurial marketing & PR force behind the multi award winning Weymouth restaurant, The Dining Room. The phenomenal national success of this venture was in fact the catalyst for forming In The Bag PR.

    Sophie specialises in creative marketing campaigns to increase brand awareness, including product launches, competitions, large-scale and intimate events, networking and conferences.

  • Pippa Gibb

    Pippa began her PR career in America with an internship for NATO at its Allied Command Transformation Head Quarters. Originally from Dorset, she returned to the UK to continue her career in London at the multi award winning financial services agency Lansons Communications, where her client portfolio included J.P. Morgan, Association of Luxembourg Fund Industry, UN Principles of Responsible Investment, NOW: Pensions, Scottish Widows, Threadneedle and Vanguard.

    Prior to forming In The Bag PR, Pippa worked with well renowned, award winning communications agency on high-profile accounts such as Subway, Fairline, Duncan Hamilton & Co Ltd and Solace Global.

    Pippa has extensive industry contacts and specialises in brand positioning and strategic communications, with a particular focus on media relations.


We have a wealth of experience working in the marketing and media sectors. We have been lucky to work with some amazing clients in the past and have taken the knowledge and expertise acquired working with big brands and applied it to our own business. Here is a selection of our past client relationships prior to forming In The Bag PR:


  • Marie Nayaka
    Social Media Strategist
    Marie specialises in online branding and social media strategy, and is the creator of our Social Media Mastermind Training Course. Marie has worked with clients in the UK, Europe, America and Australia and specialises in delivering seamless brand experiences that maintain credibility, proactively increase online engagement and improve long-term brand equity.
  • Natalie-anne Simons
    Account Executive
    Natalie-anne has gained her wealth of experience across many varied industries. She spent her formative years in London’s financial sector with Deutsche Asset Management and latterly within the iShares Marketing Team at Barclays Global Investors. With a positive and professional approach, Natalie-anne seeks to develop In The Bag PR clients’ marketing strategies and brand integrity.
  • Lara Jane Thorpe
    Commercial Photographer
    Published in Vogue, The Independent, Metro, Cosmopolitan and The Sunday Times ‘Style’ Magazine to name a few, Lara is a seasoned professional when it comes to producing high quality, print worthy photographs. Lara’s style and personality shows throughout her portfolio, which was built on strong foundations learning the trade alongside iconic photojournalist Steve McCurry.


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