In The Bag PR is an award winning, independent Dorset based public relations agency working with product businesses in the food, luxury and lifestyle markets. We deliver excellent results and consistently place our clients in front of new audiences spanning print, online, social and broadcast media.

Our clients have a reputation to uphold and they choose us to champion their relevance and credibility as they make the transition from local, to national, and international markets. We have extensive contacts that enable us to position your brand as an expert in its field, and each project is approached with an intricate attention to detail to ensure the highest possible rate of success.

We work to articulate your brand values and key messages in a clear and engaging format, to reach new customers and strengthen your product brand market positioning. We can be as creative and imaginative or formal and technical as the brief requires. Follow the links to discover more about our Product PR and Editorial Product Placement Services.


  • Sophie Kermani Jibet

    Sophie is a highly accomplished communications professional with experience spanning television, cinema, marketing and events. Originally from Dorset, Sophie had a well established career in London as a Producer for award winning commercial production company, Banana Split, where she specialised in corporate films, commercials, programmes for broadcast and DVD and other visual communications.

    Sophie specialises in creative product PR campaigns to increase brand awareness, including product launches, competitions, large-scale and intimate events, networking and conferences.

  • Pippa Gibb

    Pippa began her PR career in America with an internship for NATO at its Allied Command Transformation Head Quarters. Originally from Dorset, she returned to the UK to continue her career in London at the multi award winning financial services agency Lansons Communications, where her client portfolio included J.P. Morgan, Association of Luxembourg Fund Industry, UN Principles of Responsible Investment, NOW: Pensions, Scottish Widows, Threadneedle and Vanguard.

    Pippa has extensive industry contacts and specialises in brand positioning and strategic communications, with a particular focus on media relations.


We have a wealth of PR experience working with online, offline, B2B and B2C product businesses. We have been lucky to work with some amazing clients in the past and have taken the knowledge and expertise acquired working with big brands and applied it to our own business. Here is a selection of our past client relationships prior to forming In The Bag PR:


  • Marie Nayaka
    Marketing Strategist
    Marie specialises in online branding and marketing strategy. With over 12 years in-house, agency and consulting experience, Marie has worked with clients in the UK, Europe, America and Australia and specialises in delivering seamless brand experiences that maintain credibility, proactively increase online engagement and improve long-term brand equity.
  • Natasha Hicks
    Product Branding Consultant
    Natasha hails from a first class retail background, previously as a Senior Buyer for international fashion retailer, New Look and most recently, Founding Director of the hugely successful online gift and homeware boutique, Mollie & Fred. With an expert eye for trends and an intricate working knowledge of marketing in the retail industry, Natasha brings a wealth of commercial expertise to In The Bag PR.
  • Lara Jane Thorpe
    Commercial Photographer
    Published in Vogue, The Independent, Metro, Cosmopolitan and The Sunday Times ‘Style’ Magazine to name a few, Lara is a seasoned professional when it comes to producing high quality, print worthy photographs. Lara’s style and personality shows throughout her portfolio, which was built on strong foundations learning the trade alongside iconic photojournalist Steve McCurry.


Join us on Instagram @inthebagpr

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