SEA LIFE CENTRE – WEYMOUTH
DORSET PR & EVENT MANAGEMENT
Following over half a million pounds-worth of investment, the new attraction ‘Night & Day experience’ at the Weymouth SEA LIFE centre, designed to guide visitors through 24hrs of a coral reef as it transitions from night to day was due to open in April 2020.
Weymouth SEA LIFE Adventure Park approached In The Bag PR to help with the launch of this brand new exhibit. Our involvement had two strands; 1) to invite press and local VIP’s to a launch event, attend the event and follow up with a post launch release. 2) to generate press coverage of the new exhibit with a particular focus on TV opportunities.
Armed with background information, research and top facts about Weymouth SEA LIFE Adventure Park, we got to work and secured TV coverage on ITV South West, Meridian and Westcountry and also across the BBC news channels too. We arranged for film crews from both ITV and BBC to visit and film the Green Sea Turtle’s being re-introduced to the water, before the exhibit was due to open to the public. We co-ordinated a diver armed with a Go-Pro to get footage from underneath the water and we ensured we were on hand with press releases and the correct people from the exhibit to answer any questions.
Head over to our blog for more information.
For press enquiries contact Sophie Kermani on 01305 783222. Alternatively email: sophie @inthebagpr.co.uk