Food & Lifestyle
Primrose’s Kitchen lovingly creates wholesome superfood that nurtures the soul and respects the planet. Its quirky fruit and veg combinations are sourced locally to its Dorset Kitchen, from British farmers were possible. And its bundled up in 100% plastic-free home compostable packaging.
Superfoods from Dorset
Our thought leadership and brand positioning work with Primrose Matheson, founder of Primrose’s Kitchen, saw her business grow exponentially.
In the Bag PR presented Primrose as an expert in the naturopathic field, and she has featured in numerous national online and print publications. Highlighting Primrose’s expertise builds confidence in her products which in turn builds sales.
Primrose’s Kitchen debuted on QVC in February 2015 with great success, raising her brand’s profile to a national audience. in 2019 Primrose’s Kitchen was bought by PK Ventures comprised of three Cadburys Schweppes bosses.
Primrose had long-term plans for the future of her company and by working strategically with In the Bag PR she saw her short-terms goals realised, positively impacting her long-term aims.
For press enquiries contact Pippa Gibb on 01305 783222. Alternatively email firstname.lastname@example.org
Photography courtesy of Primrose’s Kitchen.