NEON launched in January 2014 at Scoop International and is designed with style-conscious women in mind; the entire shoe is a single block colour using the same sumptuous leathers and hides throughout. Featuring bold pops of colour and metallics, these trainers are already a hit with the fashion pack both here in the UK, and internationally.

Born in Britain

NEON footwear wanted to be seen as a the luxury British-made trainer brand in the world, and launching at Scoop International was the only way to burst onto the scene with a credible BANG.

With less than 500 exhibitors selected to attend, showing at Scoop International is a big deal for budding designers. Securing a stand required a strong brand presence and our team worked with NEON’s directors on every aspect of the event, including PR & marketing and social to ensure the label had the very best positioning possible.

Through our connections in film and television we secured the brand a segment on ITV’s ‘Is Britain Back In Business?’ which resulted in widespread coverage throughout the UK.

For press enquiries contact Natasha Charles on 01305 783222. Alternatively email tasha@inthebagpr.co.uk. 

Photography courtesy of Lara Jane Thorpe Photography.