NEON launched in January 2014 at Scoop International and is designed with style-conscious women in mind; the entire shoe is a single block colour using the same sumptuous leathers and hides throughout. Featuring bold pops of colour and metallics, these trainers are already a hit with the fashion pack both here in the UK, and internationally.

Born in Britain

NEON footwear wanted to be seen as a the luxury British-made trainer brand in the world, and launching at Scoop International was the only way to burst onto the scene with a credible BANG.

With less than 500 exhibitors selected to attend, showing at Scoop International is a big deal for budding designers. Securing a stand required a strong brand presence and our team worked with NEON’s directors on every aspect of the event, including PR & marketing and social to ensure the label had the very best positioning possible.

Through our connections in film and television we secured the brand a segment on ITV’s ‘Is Britain Back In Business?’ which resulted in widespread coverage throughout the UK.

For press enquiries contact Natasha Charles on 01305 783222. Alternatively email

Photography courtesy of Lara Jane Thorpe Photography.