And just like that it is the middle of January and time (if you haven’t started) to get planning your social content and pitching ideas for February. 

There are loads of content ideas and great hooks this month for your email pitches as February is packed full of awareness days and key dates. Lets not also forget Valentine’s Day and all the great content you can schedule for that. 

London Fashion Week – an event that will be very different this year but if relevant brings so many opportunities. Shout about the key trends, post a quote from your favourite designer?  Here are a few examples: 

Shrove Tuesday – if you are a foodie brand, share your top tips for making the ultimate pancakes. Lots of journalists are also on the hunt for recipes so reach out to relevant media contacts and proactively pitch in your recipe. 

Chinese New Year – it’s the year of the ox; think how you can incorporate this into your schedule next month. 

Don’t forget to help with the rest of your 2021 social media content creation and also journalist pitching we have created an In the Bag PR 2021 content creation monthly planner. A really useful monthly resource that includes key daily hashtags, key dates, and national awareness days as above plus a handy place to write ideas/notes each day. 

If you think you’ll find this useful then please sign up to our email database. Each month you will then receive the calendar for the coming month so you can get planning. 

Until next month! 


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