There’s soap, and then there’s Whiskey River Soap.

From hipsters, creep uncles, and ‘ok moms’, to geeks, introverts and bad hair decades, they’ve got everyone and everything covered. In bubbles.

Go on and press play to see it in action:

A post shared by In The Bag PR (@inthebagpr) on

This is unapologetic, creative, *league-of-their-own* branding at its best.

And, we love it.