There’s no big secret to Hashtags, really. At the most fundamental level they are used as a way to organise content (or, conversations) online. On a more creative level they are used to convey identity, emotion and humour.

Anyone can ‘create’ a hashtag by simply putting the ‘#’ sign in front of a word or phrase. But how can you tell the best ones from the duds?

What makes a great hashtag?

The world of social media moves so fast and you have limited time to grab attention.

If you’re creating your own hashtag to market your brand, product, service or event, it should be:

  1. Memorable
  2. Unique
  3. Relevant

Sounds simple, and in most cases it is.

Too complicated and people won’t use it. Too simple and it will be difficult to filter from other conversations online, which means it will be hard to measure your engagement and results.

Don’t want to create a brand new hashtag? Here’s how to jump on board with what’s trending (popular) in your network:
  • On Facebook: When you open your Facebook newsfeed, the top three trending hashtags are displayed on the right hand side
  • On Twitter: Similar to Facebook, there is a link to popular hashtags to the left your main feed
  • On Instagram: The search bar on Instagram (on mobile) brings up a list of trending hashtags used throughout the site
  • On Pinterest: Use the search bar to find tags and hashtags related to your content
Want to go a bit deeper and find even more popular tags?

You guessed it, there’s a website for that. Several, in fact. The following sites allow you to search for trending hashtags by event, industry, time of year, most popular…or any other variable you can think to imagine. Check out:

How about using hashtags to connect with your local market?

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Hashtags are a fantastic way to connect with the local market – whether it be other businesses or customers.

For example, if you were a business in Weymouth, Dorset, you may use the hashtags, #Weymouth, #LoveWeymouth or #DorsetHour in your text to link your content into other conversations from people in those areas.

There really is no end to the possibilities when using hashtags for your brand to connect with customers and conversations online.


That’s it for this edition of #MarketingMinute

Enjoy, and see you next time!

The team at In The Bag PR