Prior to the rise of sites like Facebook, Twitter and Instagram, Advertising, Marketing, and PR were three very distinct business disciplines. Fast forward to 2017 with the explosion of social media, and they’ve merged to be the unstoppable force we know today!
WHAT IS SOCIAL PR?
In a nutshell, Social PR is all about leveraging the power and reach of Social Media to connect with new audiences and get more people talking about you, more often.
There are many reasons to run competitions on social media. They are fun, relatively inexpensive to produce, they engage our fan base and are ‘share-worthy’ posts that can expand your fan & follower base.
To get the most out of your Social Media Competitions, we’ve prepared the following Guide with important considerations, top tips and rules for success. Continue Reading
It’s healthy to know your brand positioning within your market, and a Competitor Analysis is a useful way to identify opportunities and threats.
So, what exactly is a competitor analysis: how do you go about starting… and how can you use it to your advantage? Continue Reading
Have you ever opened your favourite glossy and seen dark, blurry and stretched product images?
No? Neither have we.
If you’ve been on the fence about the benefits of professional product photography for your business, this post is for you….
There’s no big secret to Hashtags, really. At the most fundamental level they are used as a way to organise content (or, conversations) online. On a more creative level they are used to convey identity, emotion and humour.
Anyone can ‘create’ a hashtag by simply putting the ‘#’ sign in front of a word or phrase. But how can you tell the best ones from the duds? Continue Reading
It’s beginning to look a lot like Christmas!
Together with our resident Social Media Strategist, Marie Nayaka, we’ve compiled 60+ Christmas images to inspire your social media over on our Pinterest Page. There are so many good ones to choose from, they’re bound to put you, and your fans, in the Christmas spirit. Continue Reading
License to dream! Everyone can appreciate a spot of luxury, and these three brands don’t fail to deliver.
This week we’re featuring three British brands delivering beautiful luxury products and experiences to customers around the world. A feast for the eyes, these are three brands you definitely need in your life this month. Continue Reading
A feast of gorgeousness! We’ve put our lust-lists together to come up with three lifestyle brands you need in your life this month.
From attainable to aspirational, colourful to cultural, informative to fun and everything in between, we think these three brands are making great strides in the world of social media. Continue Reading
It’s the little details that count. Twitter allows you to customise your profile with your own images and colours. By setting your Twitter theme colour to match your logo – or predominant brand colour – you will be on your way to looking much sharper and more professional online.
Food, glorious food! We’ve put our forks together to come up with three foodie brands you need in your life this month.
From fun to informative, healthy to heavenly and everything in between, we think these three brands are making great strides in the world of social media. Continue Reading