Prior to the rise of sites like Facebook, Twitter and Instagram, Advertising, Marketing, and PR were three very distinct business disciplines. Fast forward to 2017 with the explosion of social media, and they’ve merged to be the unstoppable force we know today!
WHAT IS SOCIAL PR?
In a nutshell, Social PR is all about leveraging the power and reach of Social Media to connect with new audiences and get more people talking about you, more often.
Consumers are captivated by magic in PR and marketing. But how does the magic happen? What’s the secret?
This week we’re looking at how to breathe new life into your brand strategy and attract new audiences, fans and customers.
There are many reasons to run competitions on social media. They are fun, relatively inexpensive to produce, they engage our fan base and are ‘share-worthy’ posts that can expand your fan & follower base.
To get the most out of your Social Media Competitions, we’ve prepared the following Guide with important considerations, top tips and rules for success. Continue Reading
Have you ever opened your favourite glossy and seen dark, blurry and stretched product images?
No? Neither have we.
If you’ve been on the fence about the benefits of professional product photography for your business, this post is for you….
Yes, you read it right – we said ‘Summer!’ When it comes to PR – *especially* seasonal PR – the earlier you start planning, the better. Continue Reading
There’s no big secret to Hashtags, really. At the most fundamental level they are used as a way to organise content (or, conversations) online. On a more creative level they are used to convey identity, emotion and humour.
Anyone can ‘create’ a hashtag by simply putting the ‘#’ sign in front of a word or phrase. But how can you tell the best ones from the duds? Continue Reading
It’s beginning to look a lot like Christmas!
Together with our resident Social Media Strategist, Marie Nayaka, we’ve compiled 60+ Christmas images to inspire your social media over on our Pinterest Page. There are so many good ones to choose from, they’re bound to put you, and your fans, in the Christmas spirit. Continue Reading
LinkedIn is a key business and networking tool for any business or entrepreneur, in virtually all markets.
It’s true that some industries are more naturally geared towards marketing on LinkedIn than others. Yet even if your target market isn’t particularly active on the site, the fact remains that a poorly maintained LinkedIn profile can actually harm your brand image.
It’s the little details that count. Twitter allows you to customise your profile with your own images and colours. By setting your Twitter theme colour to match your logo – or predominant brand colour – you will be on your way to looking much sharper and more professional online.
Food, glorious food! We’ve put our forks together to come up with three foodie brands you need in your life this month.
From fun to informative, healthy to heavenly and everything in between, we think these three brands are making great strides in the world of social media. Continue Reading