There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”
In today’s post, we’re exploring what PR is not.
And straight off the bat, dear readers, PR is *not* advertising.
PR is defined as ‘earned media’, which is arguably the most trusted and credible form of content for a brand. In other words, earned media is ‘king’.
You can pay for all the advertising your budget will allow, but when it comes to influencing buyer behaviour, a well-placed article in a magazine, newspaper or popular blog is where the high conversions really happen.
We can all learn a lot from 1999’s cult-classic teen film, American Pie. Yes, that’s right: things even more business-relevant than late 90s fashion, not playing with your food and always, always locking the door when you’re… ah-hem… you know what we mean.
Mid-way through the film there’s a scene in which mochaccino-drinking sophisticate, Paul Finch asks his pal, Kevin to agree with anything he hears about him. Puzzled, Kevin agrees. Quickly, Kevin’s promise is tested when a fellow high school student – delightfully credited by IMDb as ‘Random Cute Girl‘! – runs over seeking confirmation on whether his friend Finch is… equipped. (You know; ‘trouser-wise‘.)
Bewildered and yet remembering his earlier promise, Kevin confirms the rumour and the girl returns to her waiting friends in a flutter of giggling teenage excitement.
But these days not only is the term widely understood, it’s widely coveted and product brands would give their last roll of packing tape for their range to go viral.
From Kate Middleton to the Kardashians and every opportunity in between, landing widespread PR coverage can change the turnover and the trajectory of your business.
Hi there, welcome to Part 3 of our new ’40 Things We’ve Learned From 4 Years in Business’ series.
And so this week, we’re talking about CUSTOMERS. We’ve learned a lot (fun lessons as well as difficult ones) and we’re excited to jump in and share with you today.
Let’s get started!
Hi there, welcome to Part 2 of our new ’40 Things We’ve Learned From 4 Years in Business’ series.
Last week in Part 1 we covered the big topics of Foundation, Fear & Faith. If you missed it, you can check it out here.
We’re so fortunate – dare we say, #blessed – to consistently work with some amazing people who are at the top of their game. And in year 2 of our business, 2014, we brought more people on board as our client base and service offering grew.
So this week, we’re talking teamwork & trust. Here’s what we learned…
Hello and welcome back to our blog!
This month, we’re doing something really different from our usual posts, by sharing ’40 Things We’ve Learned From 4 Years in Business’.
Today is Part 1 and we’re covering the biggies of Foundation, Fear & Faith… yikes!
We’ve had an absolute ball since starting In The Bag PR in 2013. Sure, it hasn’t all been smooth sailing and we’ve learned many valuable lessons along the way, but we’re here, we’re happy and we’re excited for the next chapter!