Are you worried about your social media marketing right now?
Or, maybe you’re worried about business profits and turnover in general, and your thoughts are turning to social media to gauge how well it’s working out for you?
Should you spend more money and hope to get better results, or should you cut your budget… and your losses?
If you’re stuck in limbo wondering which path to take next, then this post is for you. Written by our very own Social Media Strategist & Coach, Marie Nayaka. Marie works with people in various stages of worry, overwhelm… even panic over their social media marketing. The three most common problems that arise are: Continue Reading
Remember way back in January when you set all your exciting PR goals for the year? Well, it’s coming up to the end of May(!) and if you haven’t found time to tick everything off your list…or even get started…then there are still things you can do to gain the all-important summer coverage.
Is It Too Late For Summer PR?
Yes, and no. If you had a lot of big glossies on your target list and wanted to get your products featured in the ‘Must Have’ and ‘Editor’s Picks’ sections for summer, then it most likely is too late to begin now, as these features are typically planned months in advance.
But, if you’re able to be proactive and flexible in your approach, you might just land some fantastic, timely coverage in smaller publications, or online via Social PR or top bloggers in your industry.
Consumers are captivated by magic in PR and marketing. But how does the magic happen? What’s the secret?
This week we’re looking at how to breathe new life into your brand strategy and attract new audiences, fans and customers.
There are many reasons to run competitions on social media. They are fun, relatively inexpensive to produce, they engage our fan base and are ‘share-worthy’ posts that can expand your fan & follower base.
To get the most out of your Social Media Competitions, we’ve prepared the following Guide with important considerations, top tips and rules for success. Continue Reading
It’s healthy to know your brand positioning within your market, and a Competitor Analysis is a useful way to identify opportunities and threats.
So, what exactly is a competitor analysis: how do you go about starting… and how can you use it to your advantage? Continue Reading
Have you ever opened your favourite glossy and seen dark, blurry and stretched product images?
No? Neither have we.
If you’ve been on the fence about the benefits of professional product photography for your business, this post is for you….
Yes, you read it right – we said ‘Summer!’ When it comes to PR – *especially* seasonal PR – the earlier you start planning, the better. Continue Reading
There’s no big secret to Hashtags, really. At the most fundamental level they are used as a way to organise content (or, conversations) online. On a more creative level they are used to convey identity, emotion and humour.
Anyone can ‘create’ a hashtag by simply putting the ‘#’ sign in front of a word or phrase. But how can you tell the best ones from the duds? Continue Reading
It’s beginning to look a lot like Christmas!
Together with our resident Social Media Strategist, Marie Nayaka, we’ve compiled 60+ Christmas images to inspire your social media over on our Pinterest Page. There are so many good ones to choose from, they’re bound to put you, and your fans, in the Christmas spirit. Continue Reading