Pros & Cons of In-House PR

A few months ago, my friend bought a fancy juicer / steamer. One of those kitchen aid things that cooks everything for you, preserves nutrients, makes you healthy, washes up after you and feeds your cats while you’re away. This machine is incredible. My friend is glowing with plant-powered youth.
Hot on the heels of this undeniable proof, I too bought said wonder cooker. And waited for the results to come pouring in…
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3 Social Media Marketing Worries and How To Solve Them

Are you worried about your social media marketing right now?

Or, maybe you’re worried about business profits and turnover in general, and your thoughts are turning to social media to gauge how well it’s working out for you?

Should you spend more money and hope to get better results, or should you cut your budget… and your losses?

If you’re stuck in limbo wondering which path to take next, then this post is for you. Written by our very own Social Media Strategist & Coach, Marie Nayaka. Marie works with people in various stages of worry, overwhelm… even panic over their social media marketing. The three most common problems that arise are: Continue Reading


Is It Suddenly Too Late For Summer PR?

Remember way back in January when you set all your exciting PR goals for the year? Well, it’s coming up to the end of May(!) and if you haven’t found time to tick everything off your list…or even get started…then there are still things you can do to gain the all-important summer coverage.

Is It Too Late For Summer PR?

Yes, and no. If you had a lot of big glossies on your target list and wanted to get your products featured in the ‘Must Have’ and ‘Editor’s Picks’ sections for summer, then it most likely is too late to begin now, as these features are typically planned months in advance.

But, if you’re able to be proactive and flexible in your approach, you might just land some fantastic, timely coverage in smaller publications, or online via Social PR or top bloggers in your industry.

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2017 Social Media Competition Guide

There are many reasons to run competitions on social media. They are fun, relatively inexpensive to produce, they engage our fan base and are ‘share-worthy’ posts that can expand your fan & follower base.

To get the most out of your Social Media Competitions, we’ve prepared the following Guide with important considerations, top tips and rules for success. Continue Reading


What Makes A Great Hashtag?

There’s no big secret to Hashtags, really. At the most fundamental level they are used as a way to organise content (or, conversations) online. On a more creative level they are used to convey identity, emotion and humour.

Anyone can ‘create’ a hashtag by simply putting the ‘#’ sign in front of a word or phrase. But how can you tell the best ones from the duds? Continue Reading