Hello Editors! Product PR Gifting Guide For Brands

There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, quality and price of the ring inside.
The mere sight of that little velvet box can instantly change the emotional – and even the physical – state of the recipient: building curiosity, heart rate, expectation and desire.
With PR gifting, details create the bigger picture. And the way you present your samples and gifts to editors is the promise of things to come.
So do your products belong in paper bag, or velvet box?
Get started with our Product PR Gifting Guide…

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How To Land Amazing Product Placement Opportunities

Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘.
But how does it happen?  Is there a secret recipe for product placement success? And if so, “Argh WHAT IS IT?”
If you’ve ever asked these questions, you’ll love this week’s post! We’re sharing our 4 Step ‘How-To’ formula for getting your products placed in magazines, newspapers, blogs… or anywhere your target market is congregating, wallets open and waiting to buy.
Ready? Let’s go!

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4 Questions That Need Answering Before You Hire A PR Agency For Your Startup

Just starting your business?  There’s so much advice on every aspect of sales and marketing that it’s very easy to get confused and overwhelmed with all the options available to you.
PR can be a valuable starting strategy for many brands, but it’s definitely pays to know when the time is right for you – for your brand, your resources and your budget.
This week on the blog, we’re discussing *when* a new business should engage a professional PR agency. You may be surprised by our thoughts, so keep reading to get our honest, unbiased advice…
Let’s get down to it…

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Christmas…In July? Plan Ahead for PR Product Placements

Yes, you read that correctly! We’re starting to get into the Christmas spirit here at In The Bag PR, even though we’re only a week into July.
In fact, we’re feeling so festive that we’re considering setting up the xmas tree a few months early… Maybe…
July is a significant month for product brands, as journalists are eagerly preparing their December features. If you want to boost your sales and exposure this festive season, now’s the time to do it!
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How To Recover From A Lacklustre PR Launch

You’ve developed your new range… you’ve planned and executed your marketing & PR strategy… you’ve set up for success… you’ve even meditated on your results…
And: crickets.
If you’ve ever had a less than ideal PR launch and you’re feeling deflated and wondering what to do next in your PR strategy, then this post is for you.

Spoiler alert: all is not lost 🙂 Continue Reading