Hello Editors! Product PR Gifting Guide For Brands

There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, quality and price of the ring inside.
The mere sight of that little velvet box can instantly change the emotional – and even the physical – state of the recipient: building curiosity, heart rate, expectation and desire.
With PR gifting, details create the bigger picture. And the way you present your samples and gifts to editors is the promise of things to come.
So do your products belong in paper bag, or velvet box?
Get started with our Product PR Gifting Guide…

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How To Land Amazing Product Placement Opportunities

Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘.
But how does it happen?  Is there a secret recipe for product placement success? And if so, “Argh WHAT IS IT?”
If you’ve ever asked these questions, you’ll love this week’s post! We’re sharing our 4 Step ‘How-To’ formula for getting your products placed in magazines, newspapers, blogs… or anywhere your target market is congregating, wallets open and waiting to buy.
Ready? Let’s go!

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3 Ways To Use Social PR To Get More Attention For Your Brand

Prior to the rise of sites like Facebook, Twitter and Instagram, Advertising, Marketing, and PR were three very distinct business disciplines. Fast forward to 2017 with the explosion of social media, and they’ve merged to be the unstoppable force we know today!

WHAT IS SOCIAL PR?

In a nutshell, Social PR is all about leveraging the power and reach of Social Media to connect with new audiences and get more people talking about you, more often.

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2017 Social Media Competition Guide

There are many reasons to run competitions on social media. They are fun, relatively inexpensive to produce, they engage our fan base and are ‘share-worthy’ posts that can expand your fan & follower base.

To get the most out of your Social Media Competitions, we’ve prepared the following Guide with important considerations, top tips and rules for success. Continue Reading


How To Set Your 2017 PR & Marketing Goals

Being motivated about your goals is crucial to your success. And one of the best ways to tackle your 2017 PR & Marketing planning is to start from what you want to achieve, then work backwards.

Your 2017 Goals may include things like:
  • Which publications would you love to be featured in?
  • What do you want to have achieved financially in your business?
  • How many new Fans / Followers do you want to have gained on your social media profiles? Continue Reading

Top 5 Areas To Complete On Your LinkedIn Profile

LinkedIn is a key business and networking tool for any business or entrepreneur, in virtually all markets.

It’s true that some industries are more naturally geared towards marketing on LinkedIn than others. Yet even if your target market isn’t particularly active on the site, the fact remains that a poorly maintained LinkedIn profile can actually harm your brand image.

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