Success Is A Result, Not A Fluke


Hello, we’re In The Bag and we specialise in PR, media relations and editorial placement for product brands in the food, luxury and lifestyle markets. 

We live and breathe product PR. We have a proven track record of success with widespread product PR coverage for both online and offline brands spanning print, online and broadcast media. We’re experts at what we do and can work with you to strategically bridge the gap between where you are and where you want to be.

If you’re ambitious, driven and passionate about your product brand, then we can help by connecting your products with the right opportunities and with the right media at the right time: building credibility, exposure and long-term brand equity.

We work closely with you to ascertain where you want to go, how you want to be perceived and the type of attention you would like to attract. And whether it’s building on your existing presence or moving in an entirely new direction, we’re here to propel you forwards.

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Case Study: Electra Bicycle Company

Enjoying cult status in the US, Electra Bicycle Company was much more obscure in the UK prior to their official 2015 launch, managed by In The Bag PR in partnership with London Design Agency, Fish Pie.

Over the past two years we have been consistently building up the brand via traditional PR in online and print, with a strict focus on Electra’s target audience.

To date, we have achieved an estimated audience reach of 20,000,000+, and our PR features have reached the equivalent Ad Spend value of over £250k! Read more about Electra here.


Case Study: Primrose’s Kitchen

Our thought leadership and brand positioning work with Primrose Matheson, founder of Primrose’s Kitchen, has seen her business grow exponentially in the last 3 years.

We have presented Primrose as an expert in the naturopathic field, and she has featured in numerous national online and print publications. Highlighting Primrose’s expertise builds confidence in her products which in turn builds sales.

Primrose has long-term plans for the future of her company and by working strategically with In The Bag PR she has already seen her short-term goals become reality. We are continuing to work with the brand and gain widespread PR coverage for Primrose herself, as well as her products. Read more about Primrose here.

The Time To Start, Is NOW


If you have a 3, 5 or 10 year plan to get your product brand to the top of your niche, the time to start your rise is NOW.

Small PR leads to bigger PR, which gets more attention, more traction and more high-profile opportunities, for example:

  • Regional, national and international press
  • Whole feature articles
  • Expert comment requests
  • Magazine columns
  • High-profile product placements
  • Ambassador endorsements
  • Lucrative partnership deals
  • Book deals
  • Prime-time interviews
  • Television opportunities

Make your move…


Here at In The Bag PR, we work with product brands at varying stages of businesses, with different goals and budgets.

When you’re ready to take your brand to the next level, we have packages ranging from strategy sessions, to pay-for-results coverage right through to monthly retained services.

You call us on 01305 458149 for a confidential discussion on your situation and we’ll give you our honest perspective on your requirements.

We’d love to hear from you!

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*Brand New service*

Editorial Product Placement

What if you had access to thousands of journalists and bloggers in the UK, and only paid for your Results?

Your products in the right place, at the right time, in front of the right people in the industry to get you the best PR for your brand.

If you’re ready to take your Product brand to the next level, our Pay-For-Results Editorial Product Placement Service is for you.

A wonderfully flexible option if you are new to product placement PR and unsure how your products will be received by journalists, or if you’re a seasoned Product Pro who wants to pay for results. Take the Tour >>


Join us on Instagram @inthebagpr

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