Award Winning Local Success Story with National Appeal
We have grown the media relations programme to have a national focus and we target national lifestyle and food publications with great success. We run a full calendar of PR & marketing campaigns including advertising and design as well as social media and award opportunities.
In addition to the main restaurant service, The Supper Club is a brand we have been building and we have seen a huge boost from our social media, newsletters and other PR.
“”There is no doubt in my mind that without Sophie’s PR and marketing expertise we would never have won all the awards and had so much coverage in the media” Taher Jibet – Chef proprietor – The Dining Room
A MASTERCLASS IN BRAND POSITIONING
We have systematically built the public profile of The Dining Room and Chef Proprietor, Taher Jibet, since their launch in 2011.
Our powerful, creative and consistent media coverage to local, regional and national online, print and television audiences has been high-converting and has positioned the restaurant as one of the top eateries in Dorset.
Significantly, The Dining Room featured in the BBC 1 program, A Taste of Britain with Brian Turner and Janet Street-Porter (right). The show highlights different dishes using local ingredients from around the UK. BBC producers approached us directly to feature the restaurant, which was only made possible through our consistent work in building their public profile.
Through us, The Dining Room is also a regular expert contributor to numerous highly respected websites, food blogs and regional showcases.
ENJOYING THE METRO LIFE
In March 2015 The Dining Room featured in The Metro’s ‘Metro Life, Eat’ supplement. With a readership of 1.5million, gaining coverage in such a recognised and widespread publication was an excellent result for Head Chef Taher, as well as testament to our established media connections and our track record in representing high quality clients.
THE DINING ROOM’S TAHER JIBET SPEARHEADS THE ‘GREAT BRITISH WHELK REVIVAL’ AT THE 2014 POMMERY DORSET SEAFOOD FESTIVAL
Taher Jibet, Chef Proprietor of The Dining Room spearheaded the 2014 Pommery Dorset Seafood Festival’s ‘Great British Whelk Revival’ sponsored by Tabasco®, encouraging seafood lovers to ‘love a whelk’.
This opportunity was made possible as a direct result of The Dining Room’s strong brand positioning and The Dining Room’s reputation for quality, gained through our comprehensive PR, marketing and social media campaigns since the restaurant launched. The campaign generated hugely positive national exposure for both The Dining Room and the Dorset Seafood Festival. For further information visit: www.dorsetseafood.co.uk/go.to/Great_British_Whelk_Revival