Award Winning Local Success Story with National Appeal


“”There is no doubt in my mind that without Sophie’s PR and marketing expertise we would never have won all the awards and had so much coverage in the media” Taher Jibet – Chef proprietor – The Dining Room

AWARDS


A MASTERCLASS IN BRAND POSITIONING


We have systematically built the public profile of The Dining Room and Chef Proprietor, Taher Jibet, since their launch in 2011.

Our powerful, creative and consistent media coverage to local, regional and national online, print and television audiences has been high-converting and has positioned the restaurant as one of the top eateries in Dorset.

Significantly, The Dining Room featured in the BBC 1 program, A Taste of Britain with Brian Turner and Janet Street-Porter (right). The show highlights different dishes using local ingredients from around the UK. BBC producers approached us directly to feature the restaurant, which was only made possible through our consistent work in building their public profile.

Through us, The Dining Room is also a regular expert contributor to numerous highly respected websites, food blogs and regional showcases.

ENJOYING THE METRO LIFE


In March 2015 The Dining Room featured in The Metro’s ‘Metro Life, Eat’ supplement. With a readership of 1.5million, gaining coverage in such a recognised and widespread publication was an excellent result for Head Chef Taher, as well as testament to our established media connections and our track record in representing high quality clients.

MetroLife

THE DINING ROOM’S TAHER JIBET SPEARHEADS THE ‘GREAT BRITISH WHELK REVIVAL’ AT THE 2014 POMMERY DORSET SEAFOOD FESTIVAL


Taher Jibet, Chef Proprietor of The Dining Room spearheaded the 2014 Pommery Dorset Seafood Festival’s ‘Great British Whelk Revival’ sponsored by Tabasco®, encouraging seafood lovers to ‘love a whelk’.

This opportunity was made possible as a direct result of The Dining Room’s strong brand positioning and The Dining Room’s reputation for quality, gained through our comprehensive PR, marketing and social media campaigns since the restaurant launched. The campaign generated hugely positive national exposure for both The Dining Room and the Dorset Seafood Festival. For further information visit: www.dorsetseafood.co.uk/go.to/Great_British_Whelk_Revival

RECENT COVERAGE


Press-Logos-Dining-Room

PRESS ENQUIRIES


For press enquiries contact our Directors, Sophie Kermani on 07739 554794, or Pippa Gibb on 07970 441046. Alternatively email hello@inthebagpr.co.uk