BORN IN BRITAIN
NEON launched in January 2014 at Scoop International and is designed with style-conscious women in mind; the entire shoe is a single block colour using the same sumptuous leathers and hides throughout. Featuring bold pops of colour and metallics, these trainers are already a hit with the fashion pack both here in the UK, and internationally.
“There is so much innovation in the UK fashion industry and we are proud to be part of this. The UK has a long history of fashion and a key element of the brand is its British heritage, from design through to production.” Head designer and managing director, Sarah-Jayne Newey
WE SCOOPED UP AT SCOOP
Scoop is a boutique womenswear tradeshow showcasing emerging and established directional fashion designers across two London venues. Housed within the Saatchi Gallery and Phillips, Scoop represents only the very best in contemporary and premium womenswear, accessories, footwear and lifestyle products.
NEON footwear want to be seen as the luxury British-made trainer brand in the world, and launching at Scoop International was the only way to burst onto the scene with a credible BANG. Scoop is a prime buying destination on the international fashion calendar and brands go through a detailed vetting process before being invited to exhibit.
With less than 500 exhibitors selected to attend, showing at Scoop International is a big deal for budding designers. Securing a stand required a strong brand presence and our team worked with NEON’s directors on every aspect of the event, including PR & marketing and social to ensure the label had the very best positioning possible.
ITV TONIGHT FEATURING NEON TRAINERS
For NEON ‘Born in Britain’ is not just a slogan, it is an ethos which runs through their materials, manufacture and design.
Through our connections in film and television we secured the brand a segment on ITV’s ‘Is Britain Back In Business?’ which resulted in widespread coverage throughout the UK.
COVERAGE AT A GLANCE