Successful Product Brands Understand The Value of PR…

Is your brand ready to be in front of 1,000s of journalists & bloggers from around the UK?

Our network of contacts has very clear requests for editorial product placements in terms of photography, link to buy information, width of product offering and newness.

We therefore have a checklist of requirements you need to meet in order for us to showcase your brand to our expansive media database.

Checklist of Requirements

Meeting these requirements is essential as it ensures we can secure such widespread, quality coverage for our clients.

Professional Photography: Journalists are looking for High-resolution ‘cut-out’ (pure white background) product imagery. Image sizes need to be a minimum of 1000 x 1000 pixels @ 300 dpi in JPEG format.

Link To Buy: A well-designed, functional and responsive online store where customers can place an order for the specific product featured in print or online. Journalists will check these links before including your products in their features.

Width of Product Range: This service is ideally suited for brands with 100+ unique products on their websites. However, we understand that every brand is unique so please do contact our Directors, Sophie Kermani on 07739 554794, or Pippa Gibb on 07970 441046 to discuss your brand if you have a smaller catalogue.

Newness: Regular additions and updates to the online collections are an essential component of attracting media attention. Again, if you would like to discuss this we’d love to hear from you.

Sample Loans: You should have the ability to loan out samples of your Products to journalists on request. This will not be required for all editorial features, however larger media outlets occasionally like to be able to test-run products or set up their own photography shoots for their publications.

Do You Qualify?

If you answered ‘YES’ to these requirements then we’d LOVE you to join our Editorial Product Placement service.

You can call our Directors, Sophie Kermani or Pippa Gibb on 01305 458149 to fast-track your sign-up, or download our brochure for more information.

Don’t have all the requirements to start today? Don’t worry. Keep checking our blog and social media as we share tips on how to prepare your product business for PR.