How would you describe your Product PR Strategy? Be honest…
Patchy? Untargeted? Non-existent?
If you answered anything other than, “Our latest products are regularly featured in magazines, newspapers, with bloggers and in local and national seasonal gift guides…” you’re in the right place!
Assuming you run a busy business (either an online shop or a physical storefront), it’s likely that a consistent Product Placement PR Schedule keeps getting pushed to the back of your to-do list…for a whole host of valid reasons:
- Perhaps you find trying to organise Product Placement PR too stressful and not worth the effort?
- You don’t have PR industry contacts (and you’re too busy to find them!)
- Maybe you’re not 100% sure what journalists’ require…and when?
- Or worse, you’ve have had bad experiences with Product PR Agencies in the past that’s left you too nervous to commit to a PR strategy moving forward?
And yet good quality product PR can be a real game-changer for your business: imagine what an extra 1,000, 10,000 or 1,000,000 pairs of eyes could do for your product sales and brand recognition?
What if you had access to thousands of journalists and bloggers in the UK, and only paid for your Results?
Your products in the right place, at the right time, in front of the right people in the industry to get you the best PR for your brand.
How it works
Step 1: Find out if you qualify
Your success is our priority. That’s why we have an application process for brands to be considered for our Editorial Product Placement Service.
We want to be sure that you have the ingredients top journalists and bloggers are looking for when they’re looking for brands and products to feature in print and online. Specifically we’re looking for high-resolution photography and product range variation.
Step 2: Upload Your Image Library
We upload your high-resolution product photography to our product placement hub, optimising each one with key words, tags, product details and links back to your website.
Great quality product photography is absolutely essential to gaining high-quality media coverage and we work closely with you to get the best out of your range.
Step 3: Pay When Your Products Are Featured
We operate a Pay-For-Results system which offers a wonderfully flexible option if you are new to product placement PR, and you’re unsure how your products will be received by journalists.
If you gain consistent coverage we may discuss a retained service agreement, which helps you manage costs while unlocking more PR benefits and opportunities.
Suitable for the following products & industries:
We’d love you to join us on our Editorial Product Placement service
Here at In The Bag PR, we work with product brands at varying stages of businesses, with different goals and budgets.
Take our Qualification Checklist and Download our Brochure to get started with our Editorial Product Placement Service, or contact our Directors, Sophie Kermani or Pippa Gibb on 01305 458149.
When you’re ready to take your brand to the next level, we have packages ranging from strategy sessions, to pay-for-results coverage right through to monthly retained services.
Get in touch for a confidential discussion on your situation and we’ll give you our honest perspective on your requirements.
We’d love to hear from you!