THE DINING ROOM

FOOD PR
CLIENT

The Dining Room launched onto Dorset’s culinary scene with much acclaim, top chef Taher Jibet created a modern menu with influences from Spain, Morocco and the Dorset coastline. His fine dining menu offered a new twist to local and seasonal ingredients and customers travelled from near and far to sample the delights.

In the Bag PR systematically built the public profile of The Dining Room and Chef Proprietor, Taher Jibet since its launch in 2011. Growing the media relations programme focusing on national lifestyle and food publications, the marketing strategy was a great success. We ran a full calendar of PR & marketing campaigns including advertising and design as well as social media and award opportunities.

Our powerful, creative and consistent media coverage to local, regional and national online, print and television audiences was high-converting and positioned the restaurant as one of the top eateries in Dorset.

Significantly, The Dining Room featured in the BBC 1 program, A Taste of Britain with Brian Turner and Janet Street-Porter. The show highlights different dishes using local ingredients from around the UK. BBC producers approached us directly to feature the restaurant, which was only made possible through our consistent work in building their public profile.

Through us, The Dining Room was also a regular expert contributor to numerous highly respected websites, food blogs and regional showcases.

For press enquiries contact Sophie Kermani on 01305 783222. Alternatively email sophie@inthebagpr.co.uk.