There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, quality and price of the ring inside.
The mere sight of that little velvet box can instantly change the emotional – and even the physical – state of the recipient: building curiosity, heart rate, expectation and desire.
With PR gifting, details create the bigger picture. And the way you present your samples and gifts to editors is the promise of things to come.
So do your products belong in paper bag, or velvet box?
Get started with our Product PR Gifting Guide…
Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘.
But how does it happen? Is there a secret recipe for product placement success? And if so, “Argh WHAT IS IT?”
If you’ve ever asked these questions, you’ll love this week’s post! We’re sharing our 4 Step ‘How-To’ formula for getting your products placed in magazines, newspapers, blogs… or anywhere your target market is congregating, wallets open and waiting to buy.
Ready? Let’s go!
Just starting your business? There’s so much advice on every aspect of sales and marketing that it’s very easy to get confused and overwhelmed with all the options available to you.
PR can be a valuable starting strategy for many brands, but it’s definitely pays to know when the time is right for you – for your brand, your resources and your budget.
This week on the blog, we’re discussing *when* a new business should engage a professional PR agency. You may be surprised by our thoughts, so keep reading to get our honest, unbiased advice…
Let’s get down to it…
It’s easy to dismiss PR as a bit of a mystery and adopt a, ‘let’s just see what happens’ approach when you’re launching a new product. However the truth is that there are many things you *can* control to maximise coverage.
In this blog post, we’ll cover what you can do before, during and after your product launch that can influence your overall success.
Yes, you read that correctly! We’re starting to get into the Christmas spirit here at In The Bag PR, even though we’re only a week into July.
In fact, we’re feeling so festive that we’re considering setting up the xmas tree a few months early… Maybe…
July is a significant month for product brands, as journalists are eagerly preparing their December features. If you want to boost your sales and exposure this festive season, now’s the time to do it!
You’ve developed your new range… you’ve planned and executed your marketing & PR strategy… you’ve set up for success… you’ve even meditated on your results…
If you’ve ever had a less than ideal PR launch and you’re feeling deflated and wondering what to do next in your PR strategy, then this post is for you.
PR is still a big unknown – and sometimes a big mystery – for many businesses. And with so many unanswered questions, sometimes it’s easier to do nothing for a while than it is to move forward.
Sound familiar? 🙂
In this post, we answer all the questions you may be too scared (or embarrassed!) to ask about PR. You’ll find this useful if you’re a brand new business or if you’re looking to move your existing strategy to the next stage.
Why do some brands get all the coverage when there’s nothing overly ‘special’ about them… especially in comparison to you?!
What’s their secret?
This week on the blog, we’re looking at why your competitors may be getting more coverage than you… and what you can do about it!
Remember way back in January when you set all your exciting PR goals for the year? Well, it’s coming up to the end of May(!) and if you haven’t found time to tick everything off your list…or even get started…then there are still things you can do to gain the all-important summer coverage.
Is It Too Late For Summer PR?
Yes, and no. If you had a lot of big glossies on your target list and wanted to get your products featured in the ‘Must Have’ and ‘Editor’s Picks’ sections for summer, then it most likely is too late to begin now, as these features are typically planned months in advance.
But, if you’re able to be proactive and flexible in your approach, you might just land some fantastic, timely coverage in smaller publications, or online via Social PR or top bloggers in your industry.
Are you holding yourself back from making PR contacts because you’re scared of the process you need to follow in order to get results?
Well, fear not: this week we’re looking at 4 easy ways to connect with media and journalists to start landing coverage for your brand.